How Big is the Leisure Boat Market | Growth & Share 2031

Code: MTA7623 Publication Date: Aug 2025

What is the size of Leisure Boat Market?

According to 6Wresearch internal database and industry insights, Global Leisure Boat Market was estimated at USD 49 billion in 2024 and is anticipated to reach USD 66.1 billion by 2031, expanding at a steady CAGR of 5.50% during the forecast period 2025-2031.

Leisure Boat Market is predicted to grow steadily in the coming years with growth drivers including increasing popularity of recreational marine tourism, rising disposable incomes globally, and technological enhancements in boat manufacturing and onboard amenities.

Key Growth Drivers of the Leisure Boat Market

  • Growing consumer interest in marine recreation and water-based tourism
  • Increased spending on luxury experiences and personal leisure assets
  • Expansion of marina infrastructure and boating clubs across coastal regions
  • Technological integration such as GPS, IoT, and electric propulsion systems
  • Favourable government policies promoting domestic tourism and boating safety

Leisure Boat Market Trends

Leisure boat market is transferring over the past few years with robust trends such as rising shift towards sustainable and electric-powered vessels catering to eco-conscious consumers. The demand for smart boats is increasing with connected navigation, entertainment, and maintenance systems. Further, modular designs, increased use of lightweight materials, and customizable interiors are driving the premium purchases, especially in the yacht and cruiser segments.

Emerging Developments in the Leisure Boat Market

Leisure market is developing in the recent years with the introduction of autonomous navigation systems and hybrid propulsion boats designed for reduced emissions. Excluding these, compact trailer able boats for inland recreation are gaining popularity. Also, the subscription-based boat ownership and shared economy models are emerging, especially among urban and younger consumers. Moreover, the AI-based predictive maintenance and virtual boat tours are also being adopted.

List of Leading Companies in the Leisure Boat Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Brunswick Corporation

Company NameBrunswick Corporation
Established Year1845
HeadquartersMettawa, Illinois, United States
Official WebsiteClick Here

This company offers the broad range of recreational boats, marine engines, and related technologies under brands like Sea Ray and Bayliner.

2. Groupe Beneteau

Company NameGroupe Beneteau
Established Year1884
HeadquartersSaint-Gilles-Croix-de-Vie, France
Official WebsiteClick Here

This company manufactures sailing yachts, motorboats, and luxury cruisers through multiple sub-brands which cater to global recreational markets.

3. Malibu Boats, Inc.

Company NameMalibu Boats, Inc.
Established Year1982
HeadquartersLoudon, Tennessee, United States
Official WebsiteClick Here

This company is especially known for their high-performance towboats and water sports boats including wakeboard and ski boats.

4. Azimut Benetti Group

Company NameAzimut Benetti Group
Established Year1969
HeadquartersAvigliana, Italy
Official WebsiteClick Here

This company manufactures the luxury yachts and mega yachts and is a global leader in design, customization, and innovation.

5. MasterCraft Boat Company

Company NameMasterCraft Boat Company
Established Year1968
HeadquartersVonore, Tennessee, United States
Official WebsiteClick Here

This company offers premium performance boats for wakeboarding, water skiing, and recreational boating with advanced onboard tech.

6. Ferretti Group

Company NameFerretti Group
Established Year1968
HeadquartersForlì, Italy
Official WebsiteClick Here

This company is one of the oldest companies who designs and builds luxury motor yachts through brands like Riva, Pershing, and Ferretti Yachts.

7. Yamaha Motor Co., Ltd.

Company NameYamaha Motor Co., Ltd.
Established Year1955
HeadquartersIwata, Japan
Official WebsiteClick Here

This company produces motorboats, outboard engines, and personal watercraft, serving a wide leisure marine customer base.

8. Polaris Inc.

Company NamePolaris Inc.
Established Year1954
HeadquartersMedina, Minnesota, United States
Official WebsiteClick Here

This company manufactures recreational boats under brands such as Godfrey, Hurricane, and Bennington, known for pontoons and deck boats.

How Big is the Leisure Boat Market : FAQs

The Leisure Boat market was estimated at USD 49 billion in 2024 and is projected to reach USD 66.1 billion by 2031.
Growth factors include rising marine tourism, innovation in boat design, and increased recreational spending.
Coastal tourism, luxury recreation, water sports clubs, and rental operators lead adoption globally.
Major companies include Brunswick, Beneteau, Malibu Boats, Azimut Benetti, MasterCraft, Ferretti, Yamaha, and Polaris.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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