How big is the M-commerce Market | Trends, Stats & Key Insights 2025

Q: What is the projected market size of the M-commerce market by 2031?

The M-commerce market is forecast to reach approximately USD 0.79 billion by 2031, registering a CAGR of 5.60%.

Q: What factors are driving growth in the M-commerce market?

Key drivers include increasing smartphone penetration, rising mobile internet usage, and demand for seamless shopping experiences.

Q: Which regions dominate the M-commerce market?

Asia-Pacific leads the market, followed by North America and Europe.

Q: Who are the key players in the M-commerce industry?

Major players include Amazon, Alibaba, PayPal, Apple Inc., Google, Samsung, and Walmart, among others.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA6866

Publication Date: Aug 2025

How Big Is the M-commerce Market?

According to 6Wresearch internal database and industry insights, the Global M-commerce market was valued at USD 0.55 Billion in 2024 and is anticipated to reach USD 0.79 Billion by 2031, exhibiting a compound annual growth rate of 5.60% during the forecast period (2025-2031).

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This enormous growth is highly influenced by key factors such as massive rise in smartphone penetration, mobile payment solutions, and digital wallet adoption, especially in emerging economies. The increasing consumer preference for seamless, on-the-go shopping experiences is reshaping retail and fueling the M-commerce boom.

Growth Factors of the M-commerce Market

Rising penetration of smart phone and internet affinity, particularly in tier II and tier III markets
Proliferation of mobile payment solutions, such as Google Pay, Apple Pay, and UPI
Growing acceptance of social commerce and app-based selling
Emerging 5G networks enabling fast and safe transactions
The continued use of AI and ML-based personalization tools improves mobile shopping
Retailers and e-commerce platforms are experiencing a marked change towards "mobile first"

M-commerce Market Trends

M-commerce Industry is expected to gain traction in the coming years with the rise of voice-enabled commerce, chatbot-assisted buying, and one-click checkout systems.

Social media is evolving into shopping platforms becoming advanced shopping channels with embedded payment gates. Subsequently attention is being paid to progressive web apps and "mobile first" UX design influencing brand interactions with consumers.

Emerging Developments in the M-commerce Market

M-commerce industry is witnessing groundbreaking changes with the rise of augmented reality (AR)-driven mobile shopping, hyper-personalization engines, and blockchain-based mobile payments ensuring secure transactions. Organizations are looking further into contextual commerce, whereby purchase transactions happen within content and media, in a cohesive transaction experience.