How big is the Operational Intelligence Market | Size, Forecast & Opportunities 2025

Code: MTA8480 Publication Date: Sep 2025

What is the size of Operational Intelligence Market?

According to 6Wresearch internal database and industry insights, the Global Operational Intelligence Market was valued at USD 20 Billion in 2024 and is expected to reach USD 30 Billion by 2031, growing at a compound annual growth rate of 5.70% during the forecast period (2025-2031).

The operational intelligence market is rapidly growing because organizations have adopted real-time analytics to improve decision-making, improve business workflows, and improve organizational agility. As there is increasing demand for actionable intelligence, the integration of IoT, and advances in predictive analytics capabilities furthering the operational intelligence ecosystem, this market has seen considerable growth.

Growth Factors for Operational Intelligence Market

  • Increasing use of real-time data analytics for important business decisions.
  • Growing integration of IoT and connected devices into operational processes.
  • Growing need for predictive analytics to manage risks and expose potential business opportunities.
  • Expansion of cloud-based operational intelligence platforms to enable flexible, scalable deployments.
  • Increased automation within manufacturing, logistics, and services.

Operational Intelligence Market Trends

The Operational Intelligence Market is shifting direction towards a new set of trends based on the growing demand for proactive, data-driven operations. There is a shared focus on the next level of analytics used to support operational processes in organizations to act fast to changing market conditions. The dynamic convergence of AI, machine learning, and operational intelligence is reshaping how businesses think about, and act on, streaming and real-time data.

The shift towards self-service analytics tools is another major trend in the Operational Intelligence Market. Organizations want teams (nontechnical) to be able to understand and interact with operational data independently.

Emerging Developments in the Operational Intelligence Market

The Operational Intelligence Market is undergoing transformative developments, but one of the biggest changes derives from a focus on using predictive capabilities to provide organizations with preventative actions to operational issues before they become problems. Vendors continue to build systems with integration capabilities of APIs that transcend simple integration with ERP and CRM systems and with Industrial Internet of Things (IIoT).

Recent developments include the use of AI-powered anomaly detection systems, advanced security monitoring, and intelligent alerts. The rapid increase in adoption across the manufacturing, retail, and financial services industries gives organizations competitive advantage with a more strategic view of operational intelligence in organizations.

List of Leading Companies in the Operational Intelligence Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Splunk Inc.

Company NameSplunk Inc.
Established Year2003
HeadquartersSan Francisco, United States
Official WebsiteClick Here

Splunk delivers advanced operational intelligence platforms, enabling real-time data analysis, monitoring, and visualization for improved decision-making and operational efficiency.

2. Software AG

Company NameSoftware AG
Established Year1969
HeadquartersDarmstadt, Germany
Official WebsiteClick Here

Software AG offers real-time analytics and business process management solutions, empowering organizations to gain actionable insights from operational data streams.

3. Vitria Technology Inc.

Company NameVitria Technology Inc.
Established Year1994
HeadquartersSunnyvale, United States
Official WebsiteClick Here

Vitria provides operational intelligence software that enables real-time monitoring, analytics, and process optimization for data-driven business operations.

4. OpenText Corporation

Company NameOpenText Corporation
Established Year1991
HeadquartersWaterloo, Canada
Official WebsiteClick Here

OpenText delivers enterprise information management and operational intelligence solutions to help businesses harness data for faster, informed decision-making.

5. SAP SE

Company NameSAP SE
Established Year1972
HeadquartersWalldorf, Germany
Official WebsiteClick Here

SAP provides operational intelligence tools integrated into enterprise software, enabling real-time data analysis and business process optimization.

6. Oracle Corporation

Company NameOracle Corporation
Established Year1977
HeadquartersAustin, United States
Official WebsiteClick Here

Oracle offers operational intelligence solutions embedded in its analytics and cloud platforms, supporting data visualization, real-time monitoring, and predictive insights.

7. ABB Ltd.

Company NameABB Ltd.
Established Year1988
HeadquartersZurich, Switzerland
Official WebsiteClick Here

ABB integrates operational intelligence into industrial automation systems, delivering predictive analytics and real-time performance monitoring for manufacturing and energy sectors.

8. Informatica Inc.

Company NameInformatica Inc.
Established Year1993
HeadquartersRedwood City, United States
Official WebsiteClick Here

Informatica provides operational intelligence through data integration, governance, and analytics tools, enhancing decision-making across enterprise operations.

9. Panorama Software

Company NamePanorama Software
Established Year1993
HeadquartersToronto, Canada
Official WebsiteClick Here

Panorama Software offers business intelligence and operational analytics solutions, enabling organizations to gain actionable insights from complex data environments.

10. TIBCO Software Inc.

Company NameTIBCO Software Inc.
Established Year1997
HeadquartersPalo Alto, United States
Official WebsiteClick Here

TIBCO delivers operational intelligence and analytics platforms, supporting event processing, data visualization, and predictive modeling for enterprise operations.

How big is the Operational Intelligence Market : FAQ's

The Operational Intelligence Market is expected to surpass USD 30 Billion by 2031.
Industries such as manufacturing, retail, healthcare, and financial services are implementing operational intelligence to improve decision-making and operational efficiency.
Key trends include AI-driven anomaly detection, IoT integration, predictive analytics adoption, and the rise of self-service analytics platforms.
Leading players include Splunk, Software AG, SAS Institute, IBM, and TIBCO Software.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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