Leading Players in the Vietnam Augmented Reality Market | Competitive Landscape 2026

Q: How do global AR players compete with local Vietnamese firms in the augmented reality market?

Global brands often provide the underlying hardware and SDK platforms, while local firms like FPT maintain a lead by offering cost-effective, customized AR content.

Q: What role do major local companies like Vingroup play in the AR market?

Companies like Vingroup drive the market by integrating AR into their vast ecosystem, such as virtual real estate tours, AI-driven automotive displays, and advanced retail experiences.

Q: Which domestic company lead the AR-based education and training sector?

Beetsoft have emerged as a leader in developing immersive AR modules for medical training, industrial safety, and personalized classroom education.

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Code: MTA12216

Publication Date: Apr 2026

Leading Players in the Vietnam Augmented Reality Market

The Vietnam augmented reality market is influenced by a blend of established global giants and local platforms specializing in diverse digital entertainment. These companies have maintained a vast market share due to their knowledge in advanced AI-driven recommendation systems. Major players in the market include FPT Corporation, Vingroup (VinAI), Rikkeisoft, Beetsoft Co Ltd, Gianty, Var Meta, Ekoios Technology, Sphinx Jsc, GameIN, and SDLC Corp.

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Explore the full Vietnam augmented reality market.

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Vietnam Augmented Reality Market Overview

According to 6Wresearch, the Vietnam augmented reality market is witnessing rapid growth due to increased demands from various sectors such as gaming, education, healthcare, and manufacturing. Augmented reality technologies have changed user experiences by offering immersive user interactions and real-time data visualizations.

The growth of the market is on account of factors, such as technological advancements, emergence of 5G networks, and investments in augmented reality technologies. The market is also driven by the increased adoption of augmented reality technologies for several practices, such as virtual try-ons, and personalized education.

Competitive Landscape

The competitive landscape of the Vietnam Augmented Reality Industry is characterized by a wide array of organizations, each providing unique solutions. Industry leaders have a significant market share, on account of their regular innovation and ability to provide advanced solutions. The prominent companies in the market focus on creating innovative hardware solutions, including Augmented Reality SDKs.

Below is a list of top players currently operating in the Vietnam Augmented Reality Market:

1. FPT Corporation

Company Name	FPT Corporation
Established Year	1988
Headquarters	Cau Giay District, Hanoi, Vietnam
Official Website	Click Here

FPT is a leading global technology and IT services provider, spearheading AR/VR integration for digital transformation and enterprise solutions.

2. Vingroup

Company Name	Vingroup (VinAI & VinBrain)
Established Year	1993 (Vingroup) / 2019 (VinAI)
Headquarters	Long Bien District, Hanoi, Vietnam
Official Website	Click Here

VinAI focuses on high-tech research, including computer vision and AR applications for automotive and smart city sectors.

3. Rikkeisoft

Company Name	Rikkeisoft
Established Year	2012
Headquarters	Thanh Xuan District, Hanoi, Vietnam
Official Website	Click Here

Rikkeisoft is a premier software outsourcing company, delivering advanced AR/VR development services to global markets.

4. Beetsoft Co Ltd

Company Name	Beetsoft Co Ltd
Established Year	2014
Headquarters	Tu Liem District, Hanoi, Vietnam
Official Website	Click Here

Beetsoft is an IT consultancy and outsourcing agency specializing in AR/VR, AI, and IoT solutions for healthcare, education, and manufacturing.

5. Gianty

Company Name	Gianty
Established Year	2001
Headquarters	District 1, Ho Chi Minh City, Vietnam
Official Website	Click Here

Gianty is a veteran in the Vietnamese tech space, focusing on game development and immersive AR experiences for the entertainment and retail industries.

6. Var Meta

Company Name	Var Meta
Established Year	2020
Headquarters	Thanh Xuan District, Hanoi, Vietnam
Official Website	Click Here

Var Meta is a specialized provider of AR/VR solutions, collaborating with global partners to create interactive metaverse and digital twin applications.