Leading players in the Vietnam Bubble Tea Market | Competitive Landscape 2026

Vietnam Bubble Tea Market Overview

As per 6Wresearch, the Vietnam Bubble Tea Market is growing exponentially due to the rising demand for customizable beverages and chewy toppings. Bubble tea (especially milk tea and fruit drinks) is quite popular among the younger generations in Vietnam. The rising trend of plant-based milk substitutes and sugarless products is catering to the health-conscious consumer segment. Traditional flavour innovations are also helping the market growth, by offering unique flavours with local ingredients, injecting the bubble tea experience with a Vietnamese touch. Bubble tea is a tea-based drink with chewy tapioca pearls or jelly toppings.

Competitor Landscape

The bubble tea market in Vietnam is very competitive, with big international brands and an increasing number of local franchises. Global players have a huge market share owing to brand loyalty and unique brewing techniques. Local companies are investing in research and development to produce quality drinks, faster service and competitive pricing. These companies are serving traditional tastes, and setting themselves apart with different flavors and local ingredients.

Below is a list of leading players operating in the Vietnam Bubble Tea Market:

1.Hồng Trà Ngô Gia

Hồng Trà Ngô Gia is ranked as the leading milk tea chain by number of stores in Vietnam as of March 2025. The brand has captured a large market share with its diverse tea and milk tea varieties and strong customer loyalty.

2.ToCoToCo

ToCoToCo is one of the most prominent local bubble tea brands, maintaining a high number of stores. The franchise is recognized as one of the top five prestige brands in 2023, offering a wide selection of customizable drinks.

3.Mixue (Mixue Group Ltd.)

Mixue is a rapidly expanding international brand known for its budget-friendly pricing. It offers a mix of affordable bubble tea and ice cream, catering to a mass-market segment with its low-cost options.

4.KOI Thé

KOI Thé is a premium bubble tea brand that is recognized for its strong presence in high-traffic areas and shopping malls. Known for its milk foam tea, it continues to maintain its reputation as a top-tier brand in the market.

5.Gong Cha

Gong Cha is an international premium brand with widespread franchise footprints. It is particularly popular for its milk foam tea and has become a major player in the Vietnamese bubble tea market.

6.The Alley

The Alley is best known for its premium brown sugar boba milk, which has become a staple in the bubble tea market. The brand is highly popular in Vietnam, attracting a loyal customer base with its trendy and aesthetic offerings.

7.Sharetea

Sharetea is one of the longest-established international bubble tea brands. It offers a wide variety of milk tea and fruit-based drinks and has maintained a strong presence in Vietnam over the years.

8.Chatime

Chatime is a large international chain with a significant presence in Southeast Asia, including Vietnam. It is known for its variety of bubble tea flavors and its focus on delivering fresh, high-quality drinks.

9.Tiger Sugar

Tiger Sugar is famous for popularizing the brown sugar boba trend. Its signature drink, the brown sugar boba milk, has become a huge hit in Vietnam, making it one of the most sought-after brands in the market.