MICE market size in India | Insights, Trends & Growth Analysis 2025

What is the growth rate of the India MICE Market?

The major forces behind this increase are the growing number of corporate events, government initiatives to promote tourism, and world-class infrastructure development, which improve India's attractiveness as a MICE (Meetings, Incentives, Conferences, Exhibitions) destination.

Growth Factors for India MICE Industry

• Increase in corporate events and business tourism through India's growing economy.
• Increased desire for hybrid events due to digital technology.
• Rise in demand for unique venues with modern infrastructure and technology.
• Government initiatives to promote tourism and business events.
• Integration of sustainable practices in event management.
• Increasing propensity to do destination MICE tourism in major cities in India.
• Development of affordable and accessible transportation for meeting participants.

India MICE market trends

The MICE Market in India is seeing noticeable trends influenced by evolving consumer preferences and technology. First, there is a spike in interest in hybrid events or the fusion of live and virtual experiences, along with a greater emphasis on sustainable practices in event management. Second, there is growing interest in customised event experiences and luxury offerings by corporate customers, which event planners are also adopting more technologies such as AR and VR to the attendee experience and engagement.

Emerging Developments in the India MICE Market

The Indian MICE Market is changing with some new developments, including a greater integration of technology into event management to create features such as live streaming and virtual event platforms. The other key new trend is a greater emphasis on sustainable and eco-friendly practices in the sector, with more event organisers choosing green venues and sustainable event materials. Lastly, there are more convention centres and specialised venues that can support corporate events, conferences, and exhibitions, thus increasing the market.

List of Leading Companies in the India MICE Market

Some of the leading companies include:

• Informa Markets India
• MCI Group
• Teamwork Events
• ITC Hotels
• The Leela Palaces, Hotels and Resorts
• InterContinental Hotels Group (IHG)
• Taj Hotels Resorts and Palaces

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