Potato chips market size in India | Growth Insights, Trends & Share 2025

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Code: MTA10495

Publication Date: Nov 2025

What is the growth rate of the India Potato Chips Market?

According to 6Wresearch internal database and industry insights, the India Potato Chips Market is expected to grow at a CAGR of 4.8% during 2025-2031.

The main drivers of this growth are the increasing urbanisation, the expansion of modern retail and online channels, the heightened demand for convenient ready-to-eat snack options, and flavour innovations creating differentiated consumer choice across geographies.

Growth Factors for India Potato Chips Industry

Rising urban population and hectic lifestyles are fuelling demand for portable snack foods.
Growth of organised retail and expansion into rural & semi-urban markets, enabling wider reach.
Innovation in flavours and product formats is enhancing consumer appeal.
Rising disposable incomes are allowing consumers to treat packaged snacks as an affordable indulgence.
Shift towards healthier snack formats (baked, low-fat), prompting product diversification.

India Potato Chips Market Trends

Trends in the India Potato Chips Market show that shoppers are shifting towards new flavours and premiumisation in snack purchases. The chips market is seeing higher of baked and air-fried chips as a health-conscious option, while original fried formats remain the leading format. Regional flavours (masala, regional spice combinations) are growing in popularity, and online activities are increasing the distribution of niche and imported brands.

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Emerging Developments in the India Potato Chips Market

Developments in the India Potato Chips Market include manufacturers increasing in investment in processing and packaging capacity to improve costs per unit and address demand and availability in smaller tier-II and tier-III cities. Product launches are highlighting characteristics relating to clean label, reduced oil content, and sustainable packaging. E-commerce partnerships and direct-to-consumer launches are gaining traction, allowing brands to launch new premium & export variants.