| Code: MTA11788 | Publication Date: Mar 2026 |
Vietnam Kiwi Market is shaped by a combination of global partnerships and local distributors, with players focusing on expanding product availability through strategic distribution. Key players in this market include Biovegi Vietnam JSC, Joybee Fruits JSC, and WinCommerce (Masan Group).
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According to 6Wresearch, the Vietnam kiwi market is experiencing growth due to the increasing demand for fresh, high-quality kiwifruit across the country. The market benefits from the growing trend of health-conscious consumers preferring nutritious fruits like kiwifruit. Additionally, the rising import of premium kiwifruit varieties, including Zespri yellow and green kiwifruit, is driving market growth. Retail chains and strategic distributors are contributing to market expansion by improving product availability in tier-2 cities. Increasing awareness of the fruit's health benefits, coupled with diverse distribution channels, is expected to push the market's future growth in the coming years.
The competitive structure of the Vietnam Kiwi industry is dominated by various players, both local and international, who are engaged in the expansion of the distribution network and the introduction of quality kiwi fruits. The major players of the Vietnam Kiwi industry are highly engaged in the management of the supply chain. Some of the players are even focused on the eco-friendly import and export of the fruits. Additionally, the players are responding to the need for processed kiwi fruits.
Here is a list of key players operating in the Vietnam Kiwi Market:
| Company Name | Biovegi Vietnam JSC |
|---|---|
| Established | 2008 |
| Headquarters | Hanoi, Vietnam |
| Official Website | Click Here |
Biovegi specializes in importing and distributing Zespri kiwifruit, providing a wide range of high-quality fresh fruit.
| Company Name | Joybee Fruits JSC |
|---|---|
| Established | 2010 |
| Headquarters | Ho Chi Minh City, Vietnam |
| Official Website | - |
Joybee is a strategic partner for Zespri in Vietnam, enhancing distribution in secondary cities and rural areas.
| Company Name | An Minh IET Co |
|---|---|
| Established | 2003 |
| Headquarters | Ho Chi Minh City, Vietnam |
| Official Website | Click Here |
An Minh provides infrastructure and logistical solutions for the smooth distribution of Zespri kiwifruit across Vietnam.
| Company Name | Tu Phuong Tony Co Ltd |
|---|---|
| Established | 2005 |
| Headquarters | Ho Chi Minh City, Vietnam |
| Official Website | Click Here |
Tu Phuong Tony is known for its large-scale imports of fresh Zespri gold kiwifruit, with a focus on high-volume shipments.
| Company Name | WinCommerce |
|---|---|
| Established | 2011 |
| Headquarters | Ho Chi Minh City, Vietnam |
| Official Website | Click Here |
WinCommerce operates the WinMart and WinMart+ retail chains, making them a leading importer and retailer of kiwifruit.
| Company Name | Top Fruit and Nut Vietnam |
|---|---|
| Established | 2002 |
| Headquarters | Ho Chi Minh City, Vietnam |
| Official Website | Click Here |
Top Fruit and Nut specializes in importing a wide variety of premium fruits, including kiwifruit, for local distribution.
| Company Name | Dong Ha Import Export Co Ltd |
|---|---|
| Established | 1997 |
| Headquarters | Ho Chi Minh City, Vietnam |
| Official Website | Click Here |
Dong Ha imports large quantities of fresh kiwifruit, including varieties from China, meeting local market demands.
| Company Name | Phu Nhuan Food Import Export & Trading Co Ltd |
|---|---|
| Established | 1996 |
| Headquarters | Ho Chi Minh City, Vietnam |
| Official Website | Click Here |
Phu Nhuan is a key player in the import and distribution of fresh kiwifruit for use in food products across Vietnam.
| Company Name | Ocop Viet Company Limited |
|---|---|
| Established | 2007 |
| Headquarters | Hanoi, Vietnam |
| Official Website | Click Here |
Ocop Viet provides kiwifruit and other agricultural products to Vietnam’s local markets.
| Company Name | Thanh Cong Vina |
|---|---|
| Established | 2000 |
| Headquarters | Ho Chi Minh City, Vietnam |
| Official Website | Click Here |
Thanh Cong Vina exports fruit-based products, utilizing kiwi in global juice and dried fruit markets.