What is the market share of brandy in India | Industry Trends & Forecast 2026

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA11372

Publication Date: Dec 2025

What is the share of India Brandy Market?

According to 6Wresearch internal database and industry insights, the India Brandy Market is is projected to reach at a CAGR of 7.4% during 2026-2032. This expansion is supported by rising demand for premium spirits, increasing consumption in southern states, and growing preference for fruit-based and flavoured variants. This industry accounted for an estimated market share of nearly 32% within the overall Indian IMFL (Indian Made Foreign Liquor) ecosystem in 2025.

Key Growth Drivers of the India Brandy Market

Increasing preference for brandy across southern Indian states
Rising demand for premium and super-premium spirit categories
Growing adoption of fruit-infused and smoother blends
Expansion of bars, restaurants, and organised retail chains
Promotional activities that make the brand more visible
More young and urban people are buying things

India Brandy Market Trends

India Brandy Market is witnessing rising popularity of premium blends as consumers move toward smoother taste profiles and refined spirits. The market is experiencing increasing demand for flavoured brandy variants such as honey, citrus, and spice infusions. Southern states like Tamil Nadu and Karnataka continue to dominate consumption trends due to strong traditional preference. Glass bottle redesigns with premium aesthetics are gaining traction among urban buyers. Distillers are placing greater focus on consistent ageing processes to improve product quality. E-commerce channels and specialised liquor stores are driving visibility for niche and craft brandy offerings. Innovations in fermentation techniques and barrel ageing are contributing to improved flavour depth.

Emerging Developments in the India Brandy Market

India Brandy Market is evolving with advancements in small-batch distillation and craft production techniques that enhance flavour and smoothness. Manufacturers are investing in fruit-based fermentation methods using grapes, apples, and tropical fruits to diversify product lines. Rising focus on oak barrel innovation, including charred and toasted barrels, is shaping new premium variants. Companies are introducing low-alcohol and lighter-taste brandy options to attract health-conscious consumers. People are using digital engagement platforms to teach people about brands and let them taste their products. New filtration technologies are being used to improve smell and texture. The market is becoming expensive as more people are interested in artisanal and region-specific blends.