What is the size of Greeting Card Market in India | Trends & Growth Analysis 2026

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Code: MTA11147

Publication Date: Nov 2025

What is the growth rate of the India Greeting Card Market?

According to 6Wresearch internal database and industry insights, the India Greeting Card Market is expected to grow at a CAGR of 4.5% during 2026-2032.

The main drivers of this growth are rising disposable incomes leading to increased gifting culture, expanding e-commerce outreach improving accessibility of specialised cards, and heightened demand for personalised and occasion-specific greeting cards across urban and semi-urban markets.

Growth Factors for India Greeting Card Industry

Growing interest in themed and premium greeting cards as substitutes for generic paper cards.
Demand for greeting cards is being driven by increasing number of occasions and festivals treated as gifting opportunities.
Popularity among millennials and Gen-Z due to positive impact of personalised and customised greeting items.
Expansion of online retail platforms and direct-to-consumer brands enabling wider distribution.
Innovation in eco-friendly materials and interactive greeting card formats offering fresh user experiences.

India Greeting Card Market Trends

India Greeting Card Market trends are shifting toward a strong preference for personalised greeting cards printed with names or images, and increasing adoption of themed cards tied to festivals and occasions. Digitalising the shopping experience is helping niche players launch collectible and designer-series greeting cards, while omnichannel retailers are blending offline display and online ordering. Custom packaging and sustainability credentials are gaining importance.

Emerging Developments in the India Greeting Card Market

India Greeting Card Market developments include the rise of print-on-demand and subscription-based greeting card services, collaboration between greeting card makers and local artists for limited edition series, and growing use of QR-codes or AR features in cards to deliver interactive messages. Online marketplaces are offering customised bulk orders for businesses and events.