What is the Size of the Generator Rental Market | Key Players & Strategic Developments 2026

Code: MTA11344 Publication Date: Dec 2025

What is the size of Generator Rental Market?

According to 6Wresearch internal database and industry insights, the Generator Rental Market was valued at USD 6.7 Billion in 2026 and is expected to reach USD 10.9 Billion by 2032, growing at a CAGR of 7.21% during 2026-2032.

The main drivers of this growth are rising demand for temporary power solutions, increasing reliance on backup systems, expanding construction and industrial operations, wider use of event-based power supply supporting uninterrupted operations and reduced upfront investment for short-term and long-term requirements.

Growth Factors for Generator Rental Industry

  • Growing interest in temporary power solutions supporting uninterrupted project activities.
  • Demand for rental generators is rising due to expanding construction and industrial workloads.
  • Popularity among businesses is supported by flexible contracts, reducing capital expenditure.
  • Expansion of event management, mining, and utility sectors is increasing short-term power needs.
  • Innovation in fuel-efficient and low-emission rental generators is enhancing operational reliability.

Generator Rental Market Trends

The Generator Rental Market trends show increased demand for flexible power supply, efficient units and advanced monitoring capability supporting continuous operation across sectors. Companies are integrating fuel-optimised generators, hybrid rental systems, and telemetry-based tracking to improve performance and optimise operations. Growth in portable generator rentals, increased application in remote sites and solid activity within infrastructure development are continuing to influence the direction of the market.

Emerging Developments in the Generator Rental Market

The Generator Rental Market developments indicate that monitoring technology, enhanced engine technologies, and hybrid power solutions with storage capacity to improve efficiency as adoption of updated technology continues to grow. Providers are continuing to grow fleets with low-noise and energy-optimised units, while continuing to improve visibility remotely via IoT platforms. Improvements in rental management systems, synchronisation of multiple units and compliance-ready equipment enhance reliability for multiple industrial and commercial applications.

List of Leading Companies in the Generator Rental Market

Some of the leading companies include:

  • Aggreko
  • Caterpillar
  • United Rentals
  • Atlas Copco
  • Cummins
  • Herc Rentals
  • Ashtead Group

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