What is the Size of the VAR Market | Industry Trends & Forecast 2026

What is the size of VAR Market?

The main drivers of this growth are the accelerating demand for customised IT, hardware and software integration services, rising enterprise investment in cloud and cybersecurity technologies, and expanding channel ecosystems that empower VARs to deliver tailored solutions across diverse industry verticals.

Growth Factors for VAR Industry

• Heightened enterprise demand for end-to-end integration of hardware, software and services strengthens VAR value propositions.
• Emergence of cloud-based, subscription-driven business models increases opportunities for managed and value-added service offerings.
• Growing complexity in cybersecurity and compliance requirements motivates organisations to rely on VAR expertise for tailored solutions.
• Expanding IoT, edge computing and hybrid-cloud deployments require VARs to deliver specialised deployment and support services.
• Shift towards channel partnerships and vendor ecosystems enables VARs to scale solutions, access wider markets and deliver differentiated offerings.

VAR Market Trends

The VAR Market is undergoing trends where Value Added Resellers (VARs) are moving forward from just selling products to offering managed services, a recurring revenue model and outcome-based engagement. Technology vendors and VARs are working closely together to deliver vertically focused solutions for industries like healthcare, manufacturing and government. In addition to these trends, many VARs are also investing in developing their own knowledge and expertise to support enterprise customers that need integrated solutions instead of simply standalone products.

Emerging Developments in the VAR Market

The VAR Market is witnessing developments such as the expansion of service portfolios by resellers to include consulting, implementation and ongoing managed services that support next-generation IT infrastructures. Many VARs are building specialisations in emerging domains like artificial intelligence, analytics, IoT and edge solutions, enabling them to deliver differentiated value. Moreover, channel programmes are being redesigned to support co-selling, vendor certification and shared revenue models, which accelerate time-to-market and enhance ecosystem-based growth.

List of Leading Companies in the VAR Market

Some of the leading companies include:

• CDW Corporation
• Insight Enterprises, Inc.
• SHI International Corp.
• Arrow Electronics, Inc.
• Ingram Micro Inc.
• Tech Data Corporation
• Sirius Computer Solutions, Inc.

Frequently Asked Questions About the Market Study (FAQs):