Who is the leader in the diaper market || Trends, Forecast & Growth Outlook 2025

Who is the leader in the diaper market?

This growth is largely fuelled by rising birth rates in developing regions, growing awareness about infant hygiene, and increasing purchasing power among young families. In addition to baby diapers, the demand for adult incontinence products is also witnessing significant momentum due to the aging global population and better healthcare access. Manufacturers are investing in skin-friendly materials, eco-friendly biodegradable variants, and advanced leak-proof designs to cater to health-conscious and environmentally aware consumers.

Furthermore, the convenience of e-commerce channels and subscription services is reshaping how diapers are purchased, and making them more accessible while encouraging brand loyalty as well, all of which ensure sustained market expansion through 2031.

List of the leader in the diaper market

1. Unicharm Corporation (MamyPoko, Moony)

Unicharm is a major player in the Asian diaper market and expanding globally. Its brands like MamyPoko are popular in India and Southeast Asia, offering affordable, high-absorbency options for babies and toddlers.

2. Domtar Corporation (Attends)

Domtar manufactures adult diapers under the Attends brand. The company focuses on incontinence products and offers a wide range of absorbent hygiene solutions for long-term and hospital care.

3. Daio Paper Corporation (Goo.N)

Daio Paper’s Goo.N brand is known for its soft, ultra-absorbent baby diapers. It has a strong presence in Japan and expanding reach in Asian markets with high-quality baby care products.

4. Ontex Group NV

Ontex produces diapers for both babies and adults, supplying private-label and own brands across Europe, the Middle East, and emerging markets. It is known for affordability and flexible manufacturing solutions.

5. Nobel Hygiene (Friends, Teddyy)

Nobel Hygiene is one of India’s leading manufacturers of adult and baby diapers. Its brands Friends and Teddyy are known for wide distribution and comfort-driven design suited for Indian consumers.

6. Kimberly-Clark Corporation (Huggies)

Kimberly-Clark manufactures Huggies, a globally trusted diaper brand. The company focuses on premium-quality diapers and pull-ups with a strong commitment to sustainability and innovation in personal care.

7. Paper Products Ltd. (Bella Baby Happy)

Part of TZMO Group, Bella Baby Happy offers premium-quality diapers in Europe and parts of Asia. The company is known for dermatologically safe products and environmentally responsible practices.

8. Procter & Gamble (Pampers)

Procter & Gamble is the global leader in the diaper market with its iconic Pampers brand. Known for innovation in baby care, it offers a wide range of diapers focused on comfort, absorbency, and skin protection.

9. Essity AB (Libero)

Essity is a global hygiene company that produces Libero diapers, particularly strong in Europe. It focuses on sustainable hygiene solutions and innovation in baby care, incontinence, and feminine hygiene.

10. First Quality Enterprises (Cuties, Prevail)

First Quality offers baby and adult diapers under brands like Cuties and Prevail. It serves healthcare providers and consumers with a focus on high-performance, skin-safe hygiene products.

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