Advancements in Digital Imaging and rising need for Smartphones over the traditional Point and Shoot Digital Cameras have generated tremendous growth opportunities for the Mobile Imaging market in India. Currently, high-end Smartphones (now branded as Smart Cameras) are loaded with advanced features such as optical zoom, panorama, burst shot, which makes them a preferred choice for the Indian consumers.
According to Anuj Mehrotra (Research Analyst, 6Wresearch-India Electronics Division), “DSLR market is expected to demonstrate tremendous growth due to declining prices and rising consumer awareness in the India Digital Camera market. Additionally, increasing income levels is expected to further boost the demand for DSLR cameras over the coming quarters.” India Digital Camera market which was previously dominated by Compact and DSLR segment is now witnessing an increase in demand for Advanced Compact Digital Cameras. For instance, Bridge Camera popularly known as Advanced Compact Digital Camera have registered a substantial triple digit growth in CY 4Q 2014 over the same period previous.
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