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In 2024, theme parks accounted for the major revenue share due to well-established destinations such as Ancol Dreamland and Trans Studio. These parks attract both domestic and international visitors by offering a wide range of attractions that cater to diverse age groups and interests. Additionally, theme parks in major cities benefit from high brand recognition and continuous investment in new attractions, ensuring their dominance in the market.
According to 6Wresearch, Indonesia Amusement Park Market is projected to grow at a CAGR of 8.5% from 2025 to 2031. Indonesia's amusement park market experienced growth between 2021 and 2024. In 2020, the sector faced challenges due to the COVID-19 pandemic, leading to a decline in both domestic and international tourism. However, as restrictions eased and vaccination rates increased, the industry began to recover in late 2021. This recovery was bolstered by a surge in domestic tourism. This resurgence in tourism took place through initiatives such as Sustainable Tourism Development in Indonesia Program (2024), the e-Visa on Arrival (e-VOA) expansion—covering 97 countries (2024) among others- positively impacted amusement park attendance, leading to increased investments and expansions within the sector. Moreover, social media played a pivotal role in shaping the amusement park industry in Indonesia, particularly among younger generations. Platforms such as TikTok, Instagram, and YouTube drive visitor interest by amplifying viral attractions, user-generated content, and influencer marketing.
The Green Fins National Workshop (February 2025) aims to promote sustainable marine tourism in Indonesia, focusing on protecting marine ecosystems. Supported by UNEP and the Coral Triangle Center, the workshop developed a roadmap for implementing Green Fins. These initiatives support the country’s growing appeal as a regional tourism hub, combining innovation, sustainability, and enhanced accessibility. Further, advancements in entertainment technology would assist in market expansion. For instance, amusement parks have been increasingly incorporating innovative technologies such as augmented reality (AR), virtual reality (VR), and interactive digital experiences to elevate customer engagement.
Amusement parks across Indonesia, targeting prime locations in major shopping centers and supermarket, would become more easily accessible to a wider audience. The integration of AI-driven customer service, contactless payment systems, and smart queue management would enhance operational efficiency in Indonesia’s amusement parks, improving the overall customer experience. As the market evolves, businesses adopting these technologies would be well-positioned to meet the growing demand for entertainment in the years to come.
According to Bhawna, Assistant Manager Research, 6Wresearch, In 2024, tickets in amusement park market accounted for the major revenue size due to the influx of both domestic and international visitors seeking entertainment experiences at the country's popular theme parks, water parks, and family entertainment centers.
Further, food & beverages held second highest revenue size in 2024, driven by the high demand for meals, snacks, and drinks throughout the day. Many visitors spend extended hours in the parks, and food becomes an essential part of the experience, generating significant income for park operators.
Indonesia Amusement Park Market (2025-2031) report provides an in-depth analysis with 17 figures and 6 tables, covered in 71 pages. The report thoroughly covers market by type, revenue source and age group. Indonesia Amusement Park Market outlook report provides an unbiased and detailed analysis of the on-going Indonesia Amusement Park Market trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
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