In terms of application, the educational sector accounted for the largest revenue share in Pakistan Stationery Market – 6Wresearch
On the basis of application, the educational sector attained the major revenue share in the sector on the back of the growth in number of institutions, which had grown from 187 in 2019 to 269 in 2021. Additionally, initiatives aimed at bringing back out-of-school children are supported by organizations like UNICEF, USAID, and several NGOs through the provision of scholarships to the most vulnerable students and by helping Pakistani universities improve the quality of education. These factors signify, the demand for stationery items will rise form the educational sector.
According to 6Wresearch, Pakistan Stationery Market size is projected to grow at a CAGR of 2.3% during 2023–2029. Pakistan stationery market witnessed modest growth in the previous years, owing to the declining rate of student dropout from schools, i.e., from 21.4% in 2019 to 19% in 2022. Additionally, there has been an increase in pre-primary school enrolment from 35 million in 2019 to 38 million in 2021. However, the market may face adverse effects in the upcoming years due to the prevailing high inflation crisis in the country, which has recently reached an all-time high of 35.4% in 50 years. In particular, the inflation rate of stationery products has surged to 47%, which could trigger a reduction in their demand due to their elevated prices. Nevertheless, Pakistani government, in collaboration with UNICEF, has implemented several programs aimed at enhancing school preparedness, decreasing the number of students who discontinue their education, and achieving a 70% literacy rate by 2028. As a result of an accompanying increase in government expenditure on education, there is an anticipated rise in the demand for stationery products."
According to Ravi Bhandari, Research Head, 6Wresearch, offline sales channel accomplished the majority share in the market and the same segment is projected to continue in the coming years as offline stores enable consumers to get immediate assistance from sales associates. Purchasing stationery items from offline stores is easy and convenient.
Pakistan Stationery Market (2023-2029) report provides an in-depth analysis with 12 figures and 7 tables, covered in 66 pages. The report comprehensively covers the market by type, sales channel, and application. The report provides a detailed as well as unbiased analysis of the on-going drivers, opportunities/high growth areas, and trends of the sector which are projected to support the stakeholders to align as well as devise their market strategies as per to the latest and future market dynamics.
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