| Product Code: ETC7544631 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s greeting cards import market saw a notable shift in 2024, with top exporting countries being Taiwan, USA, UK, China, and Australia. The Herfindahl-Hirschman Index (HHI) indicated a decrease in market concentration from very high in 2023 to moderate in 2024, signaling potentially increased market competition. However, the market experienced a decline with a compound annual growth rate (CAGR) of -8.75% from 2020 to 2024, and a drastic growth rate decrease of -58.48% from 2023 to 2024. These trends suggest a challenging landscape for greeting card imports in India.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Greeting Cards Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Greeting Cards Market Revenues & Volume, 2021 & 2031F |
3.3 India Greeting Cards Market - Industry Life Cycle |
3.4 India Greeting Cards Market - Porter's Five Forces |
3.5 India Greeting Cards Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Greeting Cards Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Greeting Cards Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in India |
4.2.2 Growing trend of celebrating festivals and special occasions with greeting cards |
4.2.3 Rising popularity of personalized and handmade greeting cards |
4.3 Market Restraints |
4.3.1 Competition from electronic greetings and digital messaging platforms |
4.3.2 Environmental concerns related to paper usage and waste generated by greeting cards |
5 India Greeting Cards Market Trends |
6 India Greeting Cards Market, By Types |
6.1 India Greeting Cards Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Greeting Cards Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 India Greeting Cards Market Revenues & Volume, By eCard, 2021- 2031F |
6.1.4 India Greeting Cards Market Revenues & Volume, By Traditional Card, 2021- 2031F |
6.2 India Greeting Cards Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Greeting Cards Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 India Greeting Cards Market Revenues & Volume, By Offline, 2021- 2031F |
7 India Greeting Cards Market Import-Export Trade Statistics |
7.1 India Greeting Cards Market Export to Major Countries |
7.2 India Greeting Cards Market Imports from Major Countries |
8 India Greeting Cards Market Key Performance Indicators |
8.1 Number of greeting card purchases per capita |
8.2 Percentage of consumers opting for premium or customized greeting cards |
8.3 Growth in online sales of greeting cards |
8.4 Adoption rate of eco-friendly greeting cards and materials |
9 India Greeting Cards Market - Opportunity Assessment |
9.1 India Greeting Cards Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Greeting Cards Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Greeting Cards Market - Competitive Landscape |
10.1 India Greeting Cards Market Revenue Share, By Companies, 2024 |
10.2 India Greeting Cards Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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