| Product Code: ETC11290834 | Publication Date: Apr 2025 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The import shipments of wallpapers to Japan in 2024 saw a shift in concentration levels, moving from moderate to high concentration, indicating a potential change in market dynamics. Despite this, the top exporting countries remained consistent, with Italy, China, UK, Philippines, and Metropolitan France leading the way. The negative Compound Annual Growth Rate (CAGR) of -13.24% from 2020 to 2024, coupled with a further decline in growth rate to -18.97% from 2023 to 2024, suggests a challenging landscape for the wallpaper import market in Japan.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Wallpapers Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Wallpapers Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Wallpapers Market - Industry Life Cycle |
3.4 Japan Wallpapers Market - Porter's Five Forces |
3.5 Japan Wallpapers Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Japan Wallpapers Market Revenues & Volume Share, By Material Used, 2021 & 2031F |
3.7 Japan Wallpapers Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Japan Wallpapers Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Japan Wallpapers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for customized and designer wallpapers in Japan |
4.2.2 Increasing focus on interior decor and renovation projects |
4.2.3 Technological advancements leading to innovative wallpaper designs |
4.3 Market Restraints |
4.3.1 High competition among wallpaper manufacturers and suppliers |
4.3.2 Fluctuating raw material prices impacting production costs |
4.3.3 Regulatory constraints related to environmental sustainability and safety standards |
5 Japan Wallpapers Market Trends |
6 Japan Wallpapers Market, By Types |
6.1 Japan Wallpapers Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Wallpapers Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Japan Wallpapers Market Revenues & Volume, By Vinyl Wallpaper, 2021 - 2031F |
6.1.4 Japan Wallpapers Market Revenues & Volume, By Fabric Wallpaper, 2021 - 2031F |
6.1.5 Japan Wallpapers Market Revenues & Volume, By Paper Wallpaper, 2021 - 2031F |
6.1.6 Japan Wallpapers Market Revenues & Volume, By Grasscloth Wallpaper, 2021 - 2031F |
6.1.7 Japan Wallpapers Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Japan Wallpapers Market, By Material Used |
6.2.1 Overview and Analysis |
6.2.2 Japan Wallpapers Market Revenues & Volume, By PVC, 2021 - 2031F |
6.2.3 Japan Wallpapers Market Revenues & Volume, By Textile, 2021 - 2031F |
6.2.4 Japan Wallpapers Market Revenues & Volume, By Paper, 2021 - 2031F |
6.2.5 Japan Wallpapers Market Revenues & Volume, By Natural Fiber, 2021 - 2031F |
6.3 Japan Wallpapers Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Japan Wallpapers Market Revenues & Volume, By Decorative, 2021 - 2031F |
6.3.3 Japan Wallpapers Market Revenues & Volume, By Washable, 2021 - 2031F |
6.3.4 Japan Wallpapers Market Revenues & Volume, By Peelable, 2021 - 2031F |
6.3.5 Japan Wallpapers Market Revenues & Volume, By Textured, 2021 - 2031F |
6.4 Japan Wallpapers Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Japan Wallpapers Market Revenues & Volume, By Residential, 2021 - 2031F |
6.4.3 Japan Wallpapers Market Revenues & Volume, By Hotels & Hospitality, 2021 - 2031F |
6.4.4 Japan Wallpapers Market Revenues & Volume, By Offices & Workspaces, 2021 - 2031F |
6.4.5 Japan Wallpapers Market Revenues & Volume, By Commercial Spaces, 2021 - 2031F |
7 Japan Wallpapers Market Import-Export Trade Statistics |
7.1 Japan Wallpapers Market Export to Major Countries |
7.2 Japan Wallpapers Market Imports from Major Countries |
8 Japan Wallpapers Market Key Performance Indicators |
8.1 Number of new wallpaper design releases per year |
8.2 Adoption rate of digital printing technology in wallpaper production |
8.3 Customer satisfaction score related to product quality and design innovation |
9 Japan Wallpapers Market - Opportunity Assessment |
9.1 Japan Wallpapers Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Japan Wallpapers Market Opportunity Assessment, By Material Used, 2021 & 2031F |
9.3 Japan Wallpapers Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Japan Wallpapers Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Japan Wallpapers Market - Competitive Landscape |
10.1 Japan Wallpapers Market Revenue Share, By Companies, 2024 |
10.2 Japan Wallpapers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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