Product Code: ETC214258 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
The Jordan maternity wear market is a growing segment within the fashion industry, catering to expectant mothers seeking comfortable and stylish clothing options. With a focus on providing clothing that accommodates the changing body shapes of pregnant women, local and international brands are increasingly offering a wide range of maternity wear options in Jordan. The market is characterized by a demand for both casual and formal maternity clothing, including dresses, tops, pants, and outerwear designed specifically for pregnant women. Factors such as increasing disposable income, changing fashion trends, and a growing awareness of the importance of maternity fashion have contributed to the expansion of the maternity wear market in Jordan. As more retailers and e-commerce platforms focus on this niche market, the availability and variety of maternity wear options are expected to continue to increase.
The Jordan maternity wear market is witnessing a shift towards more fashionable and stylish options that cater to the modern and empowered pregnant women. There is a growing demand for versatile and comfortable maternity clothing that allows expecting mothers to maintain their personal style while accommodating their changing bodies. Sustainable and eco-friendly materials are also becoming popular among consumers, reflecting a broader trend towards ethical and conscious consumption. Online shopping for maternity wear is on the rise, with many retailers offering a wide range of options and sizes to cater to diverse body types. Overall, the Jordan maternity wear market is evolving to meet the evolving needs and preferences of pregnant women, providing them with more choices and empowering them to embrace their pregnancy journey with confidence and style.
In the Jordan maternity wear market, challenges include limited availability of trendy and fashionable options for expectant mothers, high costs of imported maternity clothing due to tariffs and import taxes, and a lack of specialized stores dedicated solely to maternity wear. Additionally, cultural norms in Jordan may impact the demand for maternity wear as some women may prefer to wear traditional clothing during pregnancy. The relatively small market size compared to other fashion segments also presents a challenge for retailers and manufacturers looking to invest in this niche market. Overall, addressing these challenges would require a combination of offering affordable and stylish options, reducing import costs, increasing awareness and acceptance of maternity wear, and providing convenient access to a variety of choices for pregnant women in Jordan.
The Jordan maternity wear market offers promising investment opportunities due to the increasing demand for fashionable and comfortable maternity clothing. With a growing number of women in Jordan prioritizing style and comfort during pregnancy, there is a need for innovative and trendy maternity wear options. Investors can consider opportunities in developing a local maternity wear brand that caters to the specific needs and preferences of Jordanian mothers-to-be. Additionally, importing high-quality international maternity wear brands to the Jordanian market could also be a lucrative investment avenue. Collaborating with local retailers or setting up online platforms to reach a wider customer base can further enhance the market presence and profitability in this niche segment.
The government policies related to the Jordan Maternity Wear Market focus on supporting working mothers and promoting women`s rights. The Labor Law in Jordan provides maternity leave for working women, ensuring they have time off before and after childbirth. Additionally, the government has initiatives to encourage businesses to provide maternity benefits and accommodations for pregnant employees. The Jordanian government also promotes equality in the workplace, aiming to create a supportive environment for pregnant women and new mothers. These policies aim to protect the health and well-being of women during pregnancy and ensure their rights are upheld in the workforce, ultimately contributing to the growth and sustainability of the maternity wear market in Jordan.
The Jordan maternity wear market is expected to witness steady growth in the coming years, driven by factors such as increasing awareness about maternity fashion, changing societal attitudes towards pregnancy, and a growing emphasis on comfort and style for expectant mothers. With more women seeking fashionable and functional clothing options during pregnancy, the demand for maternity wear in Jordan is likely to rise. Additionally, the expansion of online retail channels and the availability of a wider range of maternity wear options are expected to further boost market growth. As the market continues to evolve and cater to the diverse needs of pregnant women, retailers and brands in Jordan are likely to focus on offering innovative designs, sustainable materials, and inclusive sizing to capitalize on the growing demand for maternity wear.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Jordan Maternity Wear Market Overview |
3.1 Jordan Country Macro Economic Indicators |
3.2 Jordan Maternity Wear Market Revenues & Volume, 2021 & 2031F |
3.3 Jordan Maternity Wear Market - Industry Life Cycle |
3.4 Jordan Maternity Wear Market - Porter's Five Forces |
3.5 Jordan Maternity Wear Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Jordan Maternity Wear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Jordan Maternity Wear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about maternity fashion and trends in Jordan |
4.2.2 Growing disposable income among expecting mothers in Jordan |
4.2.3 Rising focus on comfort and style in maternity wear |
4.2.4 Expansion of e-commerce platforms offering a wide range of maternity wear options |
4.3 Market Restraints |
4.3.1 Limited availability of trendy and affordable maternity wear options in the Jordanian market |
4.3.2 Cultural norms influencing conservative dressing preferences during pregnancy |
4.3.3 Economic uncertainties impacting consumer spending on non-essential items like maternity wear |
5 Jordan Maternity Wear Market Trends |
6 Jordan Maternity Wear Market, By Types |
6.1 Jordan Maternity Wear Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Jordan Maternity Wear Market Revenues & Volume, By Product, 2021 - 2031F |
6.1.3 Jordan Maternity Wear Market Revenues & Volume, By Outerwear, 2021 - 2031F |
6.1.4 Jordan Maternity Wear Market Revenues & Volume, By Innerwear, 2021 - 2031F |
6.1.5 Jordan Maternity Wear Market Revenues & Volume, By Nightwear, 2021 - 2031F |
6.2 Jordan Maternity Wear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Jordan Maternity Wear Market Revenues & Volume, By Store-based, 2021 - 2031F |
6.2.3 Jordan Maternity Wear Market Revenues & Volume, By Online, 2021 - 2031F |
7 Jordan Maternity Wear Market Import-Export Trade Statistics |
7.1 Jordan Maternity Wear Market Export to Major Countries |
7.2 Jordan Maternity Wear Market Imports from Major Countries |
8 Jordan Maternity Wear Market Key Performance Indicators |
8.1 Average order value (AOV) for maternity wear products |
8.2 Percentage of repeat customers purchasing maternity wear |
8.3 Website traffic and engagement metrics for online maternity wear retailers |
8.4 Number of collaborations with local influencers or maternity experts to promote maternity wear trends |
8.5 Customer satisfaction scores and feedback related to the comfort and style of maternity wear offerings |
9 Jordan Maternity Wear Market - Opportunity Assessment |
9.1 Jordan Maternity Wear Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Jordan Maternity Wear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Jordan Maternity Wear Market - Competitive Landscape |
10.1 Jordan Maternity Wear Market Revenue Share, By Companies, 2024 |
10.2 Jordan Maternity Wear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |