| Product Code: ETC11170837 | Publication Date: Apr 2025 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya B2B Events Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya B2B Events Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya B2B Events Market - Industry Life Cycle |
3.4 Kenya B2B Events Market - Porter's Five Forces |
3.5 Kenya B2B Events Market Revenues & Volume Share, By Event Type, 2021 & 2031F |
3.6 Kenya B2B Events Market Revenues & Volume Share, By Target Audience, 2021 & 2031F |
3.7 Kenya B2B Events Market Revenues & Volume Share, By Industry, 2021 & 2031F |
3.8 Kenya B2B Events Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Kenya B2B Events Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for networking opportunities among businesses in Kenya |
4.2.2 Increasing focus on knowledge sharing and professional development |
4.2.3 Government initiatives to promote business events and conferences |
4.3 Market Restraints |
4.3.1 Economic instability affecting businesses' willingness to invest in events |
4.3.2 Competition from virtual events and online platforms |
4.3.3 Limited infrastructure and resources for hosting large-scale events |
5 Kenya B2B Events Market Trends |
6 Kenya B2B Events Market, By Types |
6.1 Kenya B2B Events Market, By Event Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya B2B Events Market Revenues & Volume, By Event Type, 2021 - 2031F |
6.1.3 Kenya B2B Events Market Revenues & Volume, By Trade Show, 2021 - 2031F |
6.1.4 Kenya B2B Events Market Revenues & Volume, By Conference, 2021 - 2031F |
6.1.5 Kenya B2B Events Market Revenues & Volume, By Networking Event, 2021 - 2031F |
6.1.6 Kenya B2B Events Market Revenues & Volume, By Corporate Workshop, 2021 - 2031F |
6.1.7 Kenya B2B Events Market Revenues & Volume, By Product Launch Event, 2021 - 2031F |
6.2 Kenya B2B Events Market, By Target Audience |
6.2.1 Overview and Analysis |
6.2.2 Kenya B2B Events Market Revenues & Volume, By Manufacturer, 2021 - 2031F |
6.2.3 Kenya B2B Events Market Revenues & Volume, By Industry Professionals, 2021 - 2031F |
6.2.4 Kenya B2B Events Market Revenues & Volume, By Business Owners, 2021 - 2031F |
6.2.5 Kenya B2B Events Market Revenues & Volume, By Entrepreneurs, 2021 - 2031F |
6.2.6 Kenya B2B Events Market Revenues & Volume, By Retailers, 2021 - 2031F |
6.2.7 Kenya B2B Events Market Revenues & Volume, By Experts, 2021 - 2029F |
6.3 Kenya B2B Events Market, By Industry |
6.3.1 Overview and Analysis |
6.3.2 Kenya B2B Events Market Revenues & Volume, By Automotive, 2021 - 2031F |
6.3.3 Kenya B2B Events Market Revenues & Volume, By Healthcare, 2021 - 2031F |
6.3.4 Kenya B2B Events Market Revenues & Volume, By Real Estate, 2021 - 2031F |
6.3.5 Kenya B2B Events Market Revenues & Volume, By Marketing, 2021 - 2031F |
6.3.6 Kenya B2B Events Market Revenues & Volume, By Consumer Goods, 2021 - 2031F |
6.3.7 Kenya B2B Events Market Revenues & Volume, By Electronics, 2021 - 2029F |
6.4 Kenya B2B Events Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Kenya B2B Events Market Revenues & Volume, By Direct Invitations, 2021 - 2031F |
6.4.3 Kenya B2B Events Market Revenues & Volume, By Online Registration, 2021 - 2031F |
6.4.4 Kenya B2B Events Market Revenues & Volume, By Partner Referrals, 2021 - 2031F |
6.4.5 Kenya B2B Events Market Revenues & Volume, By Paid Registration, 2021 - 2031F |
6.4.6 Kenya B2B Events Market Revenues & Volume, By Exclusive Invitations, 2021 - 2031F |
7 Kenya B2B Events Market Import-Export Trade Statistics |
7.1 Kenya B2B Events Market Export to Major Countries |
7.2 Kenya B2B Events Market Imports from Major Countries |
8 Kenya B2B Events Market Key Performance Indicators |
8.1 Number of new businesses participating in B2B events |
8.2 Percentage increase in attendance at major B2B events year-over-year |
8.3 Number of partnerships formed during B2B events |
8.4 Feedback scores from participants on the relevance and quality of content presented |
8.5 Percentage of repeat attendees at B2B events |
9 Kenya B2B Events Market - Opportunity Assessment |
9.1 Kenya B2B Events Market Opportunity Assessment, By Event Type, 2021 & 2031F |
9.2 Kenya B2B Events Market Opportunity Assessment, By Target Audience, 2021 & 2031F |
9.3 Kenya B2B Events Market Opportunity Assessment, By Industry, 2021 & 2031F |
9.4 Kenya B2B Events Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Kenya B2B Events Market - Competitive Landscape |
10.1 Kenya B2B Events Market Revenue Share, By Companies, 2024 |
10.2 Kenya B2B Events Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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