| Product Code: ETC5380045 | Publication Date: Nov 2023 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malawi Advertising Market Overview |
3.1 Malawi Country Macro Economic Indicators |
3.2 Malawi Advertising Market Revenues & Volume, 2021 & 2031F |
3.3 Malawi Advertising Market - Industry Life Cycle |
3.4 Malawi Advertising Market - Porter's Five Forces |
3.5 Malawi Advertising Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 Malawi Advertising Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and digitalization in Malawi leading to growth in online advertising. |
4.2.2 Rising disposable income and consumer spending driving demand for advertising services. |
4.2.3 Government initiatives to promote tourism and investment attracting more advertisers to the market. |
4.3 Market Restraints |
4.3.1 Limited marketing budgets of local businesses restricting overall growth of the advertising market. |
4.3.2 Lack of skilled manpower and expertise in advertising industry hindering innovation and quality of services. |
5 Malawi Advertising Market Trends |
6 Malawi Advertising Market Segmentations |
6.1 Malawi Advertising Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Malawi Advertising Market Revenues & Volume, By Television, 2021-2031F |
6.1.3 Malawi Advertising Market Revenues & Volume, By Print (Newspaper and Magazine), 2021-2031F |
6.1.4 Malawi Advertising Market Revenues & Volume, By Radio, 2021-2031F |
6.1.5 Malawi Advertising Market Revenues & Volume, By Outdoor, 2021-2031F |
6.1.6 Malawi Advertising Market Revenues & Volume, By Internet (Search, Display, Classified, Video), 2021-2031F |
6.1.7 Malawi Advertising Market Revenues & Volume, By Mobile, 2021-2031F |
7 Malawi Advertising Market Import-Export Trade Statistics |
7.1 Malawi Advertising Market Export to Major Countries |
7.2 Malawi Advertising Market Imports from Major Countries |
8 Malawi Advertising Market Key Performance Indicators |
8.1 Average cost per click (CPC) for online advertising campaigns in Malawi. |
8.2 Growth rate of advertising spending on digital platforms compared to traditional media. |
8.3 Number of new advertisers entering the Malawi market. |
8.4 Percentage increase in advertising agency revenue year-over-year. |
8.5 Customer satisfaction scores for advertising services in Malawi. |
9 Malawi Advertising Market - Opportunity Assessment |
9.1 Malawi Advertising Market Opportunity Assessment, By Type, 2021 & 2031F |
10 Malawi Advertising Market - Competitive Landscape |
10.1 Malawi Advertising Market Revenue Share, By Companies, 2024 |
10.2 Malawi Advertising Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |