| Product Code: ETC5780638 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, New Zealand saw a shift in the generator sales import landscape, with top exporting countries being China, Sweden, Italy, USA, and Australia. The market exhibited a significant decrease in the Herfindahl-Hirschman Index (HHI) from very high concentration in 2023 to moderate concentration in 2024, reflecting a more diverse import market. However, the industry experienced a sharp decline in both the compound annual growth rate (CAGR) from 2020 to 2024 at -16.08% and the growth rate from 2023 to 2024 at -65.12%, indicating challenges and potential shifts in the market dynamics.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Generator Sales Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Generator Sales Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Generator Sales Market - Industry Life Cycle |
3.4 New Zealand Generator Sales Market - Porter's Five Forces |
3.5 New Zealand Generator Sales Market Revenues & Volume Share, By Fuel Type, 2021 & 2031F |
3.6 New Zealand Generator Sales Market Revenues & Volume Share, By Power Rating, 2021 & 2031F |
3.7 New Zealand Generator Sales Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 New Zealand Generator Sales Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 New Zealand Generator Sales Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growth in construction and infrastructure development projects in New Zealand |
4.2.2 Increasing demand for reliable power supply in residential, commercial, and industrial sectors |
4.2.3 Government initiatives promoting the use of renewable energy sources |
4.3 Market Restraints |
4.3.1 High initial investment costs associated with purchasing generators |
4.3.2 Competition from alternative power sources such as solar panels and wind turbines |
4.3.3 Environmental regulations and concerns regarding emissions from diesel generators |
5 New Zealand Generator Sales Market Trends |
6 New Zealand Generator Sales Market Segmentations |
6.1 New Zealand Generator Sales Market, By Fuel Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Generator Sales Market Revenues & Volume, By Diesel, 2021-2031F |
6.1.3 New Zealand Generator Sales Market Revenues & Volume, By Gas, 2021-2031F |
6.2 New Zealand Generator Sales Market, By Power Rating |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Generator Sales Market Revenues & Volume, By <100kVA, 2021-2031F |
6.2.3 New Zealand Generator Sales Market Revenues & Volume, By 100-350kVA, 2021-2031F |
6.2.4 New Zealand Generator Sales Market Revenues & Volume, By 350-1000-2500kVA, 2021-2031F |
6.2.5 New Zealand Generator Sales Market Revenues & Volume, By 2500-5000kVA, 2021-2031F |
6.2.6 New Zealand Generator Sales Market Revenues & Volume, By >5000kVA, 2021-2031F |
6.3 New Zealand Generator Sales Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Generator Sales Market Revenues & Volume, By Stand, 2021-2031F |
6.3.3 New Zealand Generator Sales Market Revenues & Volume, By Continuous, 2021-2031F |
6.3.4 New Zealand Generator Sales Market Revenues & Volume, By Peak Shaving, 2021-2031F |
6.4 New Zealand Generator Sales Market, By Sales Channel |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Generator Sales Market Revenues & Volume, By Direct, 2021-2031F |
6.4.3 New Zealand Generator Sales Market Revenues & Volume, By Indirect, 2021-2031F |
7 New Zealand Generator Sales Market Import-Export Trade Statistics |
7.1 New Zealand Generator Sales Market Export to Major Countries |
7.2 New Zealand Generator Sales Market Imports from Major Countries |
8 New Zealand Generator Sales Market Key Performance Indicators |
8.1 Adoption rate of clean energy solutions in New Zealand |
8.2 Frequency of power outages impacting businesses and households |
8.3 Investment in grid infrastructure and backup power systems |
8.4 Number of new construction projects in key sectors such as residential, commercial, and industrial |
8.5 Demand for backup power solutions in regions prone to natural disasters |
9 New Zealand Generator Sales Market - Opportunity Assessment |
9.1 New Zealand Generator Sales Market Opportunity Assessment, By Fuel Type, 2021 & 2031F |
9.2 New Zealand Generator Sales Market Opportunity Assessment, By Power Rating, 2021 & 2031F |
9.3 New Zealand Generator Sales Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 New Zealand Generator Sales Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 New Zealand Generator Sales Market - Competitive Landscape |
10.1 New Zealand Generator Sales Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Generator Sales Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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