| Product Code: ETC8635580 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Social Listening Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Social Listening Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Social Listening Market - Industry Life Cycle |
3.4 Nigeria Social Listening Market - Porter's Five Forces |
3.5 Nigeria Social Listening Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
4 Nigeria Social Listening Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing social media penetration in Nigeria |
4.2.2 Growing adoption of social listening tools by businesses for market research and customer insights |
4.2.3 Rising importance of online reputation management for brands in Nigeria |
4.3 Market Restraints |
4.3.1 Limited awareness and understanding of social listening tools and their benefits among businesses in Nigeria |
4.3.2 Data privacy concerns and regulatory challenges related to social media monitoring in Nigeria |
5 Nigeria Social Listening Market Trends |
6 Nigeria Social Listening Market, By Types |
6.1 Nigeria Social Listening Market, By Industry Vertical |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Social Listening Market Revenues & Volume, By Industry Vertical, 2021- 2031F |
6.1.3 Nigeria Social Listening Market Revenues & Volume, By BFSI, 2021- 2031F |
6.1.4 Nigeria Social Listening Market Revenues & Volume, By Retail & E-commerce, 2021- 2031F |
6.1.5 Nigeria Social Listening Market Revenues & Volume, By IT & Telecom, 2021- 2031F |
6.1.6 Nigeria Social Listening Market Revenues & Volume, By Media & Entertainment, 2021- 2031F |
6.1.7 Nigeria Social Listening Market Revenues & Volume, By Other Industry Verticals (Education, Travel & Hospitality, Healthcare etc.), 2021- 2031F |
7 Nigeria Social Listening Market Import-Export Trade Statistics |
7.1 Nigeria Social Listening Market Export to Major Countries |
7.2 Nigeria Social Listening Market Imports from Major Countries |
8 Nigeria Social Listening Market Key Performance Indicators |
8.1 Number of businesses using social listening tools in Nigeria |
8.2 Growth in social media users in Nigeria |
8.3 Increase in the number of online brand mentions and conversations related to Nigerian businesses |
8.4 Percentage of businesses incorporating social listening insights into their marketing strategies |
8.5 Level of engagement and sentiment of online conversations surrounding Nigerian brands |
9 Nigeria Social Listening Market - Opportunity Assessment |
9.1 Nigeria Social Listening Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
10 Nigeria Social Listening Market - Competitive Landscape |
10.1 Nigeria Social Listening Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Social Listening Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |