Thailand Pastries and Cakes Market (2025-2031) | Revenue, Companies, Size, Analysis, Industry, Forecast, Trends, Growth, Share, Value & Outlook

Market Forecast By Products (Artisanal and in-store bakeries, Packaged/industrial products), By Types (Cakes, Frozen Cakes & Pastries, Pastries, Sweet Pies), By Sector (Food Service, Retail), By Distribution Channel (Convenience Stores, Supermarkets and Hypermarkets, Specialist Retailers, Artisanal Bakeries, Online Retailers, Others) And Competitive Landscape
Product Code: ETC019245 Publication Date: Jul 2023 Updated Date: Feb 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Thailand Pastries and Cakes Market Synopsis

The Thailand pastries and cakes market is experiencing a significant growth due to the increasing preference of indulgent snacks in Thailand. The growing demand for convenient bakery products has also been driving the growth of this market. In addition, the rising trend of themed birthday parties and other occasions such as Mother`s Day, Father`s Day, Valentine???s Day etc., are contributing towards increased consumption of these products. Moreover, rising health concerns among consumers have led them to opt for low-fat or sugar-free cakes & pastries which has largely benefitted this industry. Furthermore, easy availability through retail stores and e-commerce platforms along with attractive packaging designs are some other factors leading to the growth of this market.

Market Drivers

Growing health consciousness among the consumers is driving demand for healthier pastries and cakes in Thailand. Clean label, organic, vegan, and gluten-free products are becoming increasingly popular in the market as people prioritize ingredients that are healthy and free of artificial preservatives or additives. The growing popularity of social media platforms has enabled food businesses to create innovative product promotions which have further boosted sales of pastries and cakes in Thailand. Social media campaigns featuring new flavors or types of pastries have been successful in creating awareness about different products available in the market thus increasing their uptake amongst customers. Expansion of retail outlets such as supermarkets, convenience stores etc., coupled with aggressive promotional activities by leading players has also contributed towards growth of this segment over recent years. Rising disposable incomes among middle class population groups is encouraging them to purchase premium quality items more often thereby fueling demand for high value additions like ice creams, chocolates etc., used as toppings on pastries and cakes thus adding a greater range to existing product offerings across major retail chains & independent bakeries alike.

Challenges of the Market

High cost associated with production processes due to rising raw material prices along with stringent regulations regarding hygiene standards tends to limit profitability margins for smaller players operating at regional level within the country which can act as a dampener on overall industry growth prospects going forward. Availability of affordable substitutes from unorganized sector including roadside stalls offering cheaper versions may lead some consumers away from branded products while impacting revenues adversely.

Covid-19 Impact on the Market

Due to Covid19 pandemic there is a sharp decline in sales volume across all categories including pastries & cake segment during 2025 but from 2025 onward it is expected that there will be an increase in sales volume as people adapt more online transactions amid lockdown restrictions imposed by government authorities around the world.Also many companies are focusing on innovative strategies like introducing new flavours, offering discounts, providing home delivery services, adapting digital marketing techniques etc.which can help them capture larger share in near future.

Key Players of the Market

Some major players operating in Thailand Pastry and Cake Market are CP Group, Diddee Cakes Co Ltd, Pranburi Bakery Co Ltd, Wai Yuen Tong Biscuit Factory Co Ltd etc .

Key Highlights of the Report:

  • Thailand Pastries and Cakes Market Outlook
  • Market Size of Thailand Pastries and Cakes Market, 2024
  • Forecast of Thailand Pastries and Cakes Market, 2031
  • Historical Data and Forecast of Thailand Pastries and Cakes Revenues & Volume for the Period 2021-2031
  • Thailand Pastries and Cakes Market Trend Evolution
  • Thailand Pastries and Cakes Market Drivers and Challenges
  • Thailand Pastries and Cakes Price Trends
  • Thailand Pastries and Cakes Porter's Five Forces
  • Thailand Pastries and Cakes Industry Life Cycle
  • Historical Data and Forecast of Thailand Pastries and Cakes Market Revenues & Volume By Products for the Period 2021-2031
  • Historical Data and Forecast of Thailand Pastries and Cakes Market Revenues & Volume By Artisanal and in-store bakeries for the Period 2021-2031
  • Historical Data and Forecast of Thailand Pastries and Cakes Market Revenues & Volume By Packaged/industrial products for the Period 2021-2031
  • Historical Data and Forecast of Thailand Pastries and Cakes Market Revenues & Volume By Types for the Period 2021-2031
  • Historical Data and Forecast of Thailand Pastries and Cakes Market Revenues & Volume By Cakes for the Period 2021-2031
  • Historical Data and Forecast of Thailand Pastries and Cakes Market Revenues & Volume By Frozen Cakes & Pastries for the Period 2021-2031
  • Historical Data and Forecast of Thailand Pastries and Cakes Market Revenues & Volume By Pastries for the Period 2021-2031
  • Historical Data and Forecast of Thailand Pastries and Cakes Market Revenues & Volume By Sweet Pies for the Period 2021-2031
  • Historical Data and Forecast of Thailand Pastries and Cakes Market Revenues & Volume By Sector for the Period 2021-2031
  • Historical Data and Forecast of Thailand Pastries and Cakes Market Revenues & Volume By Food Service for the Period 2021-2031
  • Historical Data and Forecast of Thailand Pastries and Cakes Market Revenues & Volume By Retail for the Period 2021-2031
  • Historical Data and Forecast of Thailand Pastries and Cakes Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of Thailand Pastries and Cakes Market Revenues & Volume By Convenience Stores for the Period 2021-2031
  • Historical Data and Forecast of Thailand Pastries and Cakes Market Revenues & Volume By Supermarkets and Hypermarkets for the Period 2021-2031
  • Historical Data and Forecast of Thailand Pastries and Cakes Market Revenues & Volume By Specialist Retailers for the Period 2021-2031
  • Historical Data and Forecast of Thailand Pastries and Cakes Market Revenues & Volume By Artisanal Bakeries for the Period 2021-2031
  • Historical Data and Forecast of Thailand Pastries and Cakes Market Revenues & Volume By Online Retailers for the Period 2021-2031
  • Historical Data and Forecast of Thailand Pastries and Cakes Market Revenues & Volume By Others for the Period 2021-2031
  • Thailand Pastries and Cakes Import Export Trade Statistics
  • Market Opportunity Assessment By Products
  • Market Opportunity Assessment By Types
  • Market Opportunity Assessment By Sector
  • Market Opportunity Assessment By Distribution Channel
  • Thailand Pastries and Cakes Top Companies Market Share
  • Thailand Pastries and Cakes Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Pastries and Cakes Company Profiles
  • Thailand Pastries and Cakes Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Pastries and Cakes Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Pastries and Cakes Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Pastries and Cakes Market - Industry Life Cycle

3.4 Thailand Pastries and Cakes Market - Porter's Five Forces

3.5 Thailand Pastries and Cakes Market Revenues & Volume Share, By Products, 2021 & 2031F

3.6 Thailand Pastries and Cakes Market Revenues & Volume Share, By Types, 2021 & 2031F

3.7 Thailand Pastries and Cakes Market Revenues & Volume Share, By Sector, 2021 & 2031F

3.8 Thailand Pastries and Cakes Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Thailand Pastries and Cakes Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Thailand Pastries and Cakes Market Trends

6 Thailand Pastries and Cakes Market, By Types

6.1 Thailand Pastries and Cakes Market, By Products

6.1.1 Overview and Analysis

6.1.2 Thailand Pastries and Cakes Market Revenues & Volume, By Products, 2021-2031F

6.1.3 Thailand Pastries and Cakes Market Revenues & Volume, By Artisanal and in-store bakeries, 2021-2031F

6.1.4 Thailand Pastries and Cakes Market Revenues & Volume, By Packaged/industrial products, 2021-2031F

6.2 Thailand Pastries and Cakes Market, By Types

6.2.1 Overview and Analysis

6.2.2 Thailand Pastries and Cakes Market Revenues & Volume, By Cakes, 2021-2031F

6.2.3 Thailand Pastries and Cakes Market Revenues & Volume, By Frozen Cakes & Pastries, 2021-2031F

6.2.4 Thailand Pastries and Cakes Market Revenues & Volume, By Pastries, 2021-2031F

6.2.5 Thailand Pastries and Cakes Market Revenues & Volume, By Sweet Pies, 2021-2031F

6.3 Thailand Pastries and Cakes Market, By Sector

6.3.1 Overview and Analysis

6.3.2 Thailand Pastries and Cakes Market Revenues & Volume, By Food Service, 2021-2031F

6.3.3 Thailand Pastries and Cakes Market Revenues & Volume, By Retail, 2021-2031F

6.4 Thailand Pastries and Cakes Market, By Distribution Channel

6.4.1 Overview and Analysis

6.4.2 Thailand Pastries and Cakes Market Revenues & Volume, By Convenience Stores, 2021-2031F

6.4.3 Thailand Pastries and Cakes Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F

6.4.4 Thailand Pastries and Cakes Market Revenues & Volume, By Specialist Retailers, 2021-2031F

6.4.5 Thailand Pastries and Cakes Market Revenues & Volume, By Artisanal Bakeries, 2021-2031F

6.4.6 Thailand Pastries and Cakes Market Revenues & Volume, By Online Retailers, 2021-2031F

6.4.7 Thailand Pastries and Cakes Market Revenues & Volume, By Others, 2021-2031F

7 Thailand Pastries and Cakes Market Import-Export Trade Statistics

7.1 Thailand Pastries and Cakes Market Export to Major Countries

7.2 Thailand Pastries and Cakes Market Imports from Major Countries

8 Thailand Pastries and Cakes Market Key Performance Indicators

9 Thailand Pastries and Cakes Market - Opportunity Assessment

9.1 Thailand Pastries and Cakes Market Opportunity Assessment, By Products, 2021 & 2031F

9.2 Thailand Pastries and Cakes Market Opportunity Assessment, By Types, 2021 & 2031F

9.3 Thailand Pastries and Cakes Market Opportunity Assessment, By Sector, 2021 & 2031F

9.4 Thailand Pastries and Cakes Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Thailand Pastries and Cakes Market - Competitive Landscape

10.1 Thailand Pastries and Cakes Market Revenue Share, By Companies, 2024

10.2 Thailand Pastries and Cakes Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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