Product Code: ETC019245 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Thailand pastries and cakes market is experiencing a significant growth due to the increasing preference of indulgent snacks in Thailand. The growing demand for convenient bakery products has also been driving the growth of this market. In addition, the rising trend of themed birthday parties and other occasions such as Mother`s Day, Father`s Day, Valentine???s Day etc., are contributing towards increased consumption of these products. Moreover, rising health concerns among consumers have led them to opt for low-fat or sugar-free cakes & pastries which has largely benefitted this industry. Furthermore, easy availability through retail stores and e-commerce platforms along with attractive packaging designs are some other factors leading to the growth of this market.
Growing health consciousness among the consumers is driving demand for healthier pastries and cakes in Thailand. Clean label, organic, vegan, and gluten-free products are becoming increasingly popular in the market as people prioritize ingredients that are healthy and free of artificial preservatives or additives. The growing popularity of social media platforms has enabled food businesses to create innovative product promotions which have further boosted sales of pastries and cakes in Thailand. Social media campaigns featuring new flavors or types of pastries have been successful in creating awareness about different products available in the market thus increasing their uptake amongst customers. Expansion of retail outlets such as supermarkets, convenience stores etc., coupled with aggressive promotional activities by leading players has also contributed towards growth of this segment over recent years. Rising disposable incomes among middle class population groups is encouraging them to purchase premium quality items more often thereby fueling demand for high value additions like ice creams, chocolates etc., used as toppings on pastries and cakes thus adding a greater range to existing product offerings across major retail chains & independent bakeries alike.
High cost associated with production processes due to rising raw material prices along with stringent regulations regarding hygiene standards tends to limit profitability margins for smaller players operating at regional level within the country which can act as a dampener on overall industry growth prospects going forward. Availability of affordable substitutes from unorganized sector including roadside stalls offering cheaper versions may lead some consumers away from branded products while impacting revenues adversely.
Due to Covid19 pandemic there is a sharp decline in sales volume across all categories including pastries & cake segment during 2025 but from 2025 onward it is expected that there will be an increase in sales volume as people adapt more online transactions amid lockdown restrictions imposed by government authorities around the world.Also many companies are focusing on innovative strategies like introducing new flavours, offering discounts, providing home delivery services, adapting digital marketing techniques etc.which can help them capture larger share in near future.
Some major players operating in Thailand Pastry and Cake Market are CP Group, Diddee Cakes Co Ltd, Pranburi Bakery Co Ltd, Wai Yuen Tong Biscuit Factory Co Ltd etc .
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Pastries and Cakes Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Pastries and Cakes Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Pastries and Cakes Market - Industry Life Cycle |
3.4 Thailand Pastries and Cakes Market - Porter's Five Forces |
3.5 Thailand Pastries and Cakes Market Revenues & Volume Share, By Products, 2021 & 2031F |
3.6 Thailand Pastries and Cakes Market Revenues & Volume Share, By Types, 2021 & 2031F |
3.7 Thailand Pastries and Cakes Market Revenues & Volume Share, By Sector, 2021 & 2031F |
3.8 Thailand Pastries and Cakes Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Pastries and Cakes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Pastries and Cakes Market Trends |
6 Thailand Pastries and Cakes Market, By Types |
6.1 Thailand Pastries and Cakes Market, By Products |
6.1.1 Overview and Analysis |
6.1.2 Thailand Pastries and Cakes Market Revenues & Volume, By Products, 2021-2031F |
6.1.3 Thailand Pastries and Cakes Market Revenues & Volume, By Artisanal and in-store bakeries, 2021-2031F |
6.1.4 Thailand Pastries and Cakes Market Revenues & Volume, By Packaged/industrial products, 2021-2031F |
6.2 Thailand Pastries and Cakes Market, By Types |
6.2.1 Overview and Analysis |
6.2.2 Thailand Pastries and Cakes Market Revenues & Volume, By Cakes, 2021-2031F |
6.2.3 Thailand Pastries and Cakes Market Revenues & Volume, By Frozen Cakes & Pastries, 2021-2031F |
6.2.4 Thailand Pastries and Cakes Market Revenues & Volume, By Pastries, 2021-2031F |
6.2.5 Thailand Pastries and Cakes Market Revenues & Volume, By Sweet Pies, 2021-2031F |
6.3 Thailand Pastries and Cakes Market, By Sector |
6.3.1 Overview and Analysis |
6.3.2 Thailand Pastries and Cakes Market Revenues & Volume, By Food Service, 2021-2031F |
6.3.3 Thailand Pastries and Cakes Market Revenues & Volume, By Retail, 2021-2031F |
6.4 Thailand Pastries and Cakes Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Thailand Pastries and Cakes Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.4.3 Thailand Pastries and Cakes Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.4.4 Thailand Pastries and Cakes Market Revenues & Volume, By Specialist Retailers, 2021-2031F |
6.4.5 Thailand Pastries and Cakes Market Revenues & Volume, By Artisanal Bakeries, 2021-2031F |
6.4.6 Thailand Pastries and Cakes Market Revenues & Volume, By Online Retailers, 2021-2031F |
6.4.7 Thailand Pastries and Cakes Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Pastries and Cakes Market Import-Export Trade Statistics |
7.1 Thailand Pastries and Cakes Market Export to Major Countries |
7.2 Thailand Pastries and Cakes Market Imports from Major Countries |
8 Thailand Pastries and Cakes Market Key Performance Indicators |
9 Thailand Pastries and Cakes Market - Opportunity Assessment |
9.1 Thailand Pastries and Cakes Market Opportunity Assessment, By Products, 2021 & 2031F |
9.2 Thailand Pastries and Cakes Market Opportunity Assessment, By Types, 2021 & 2031F |
9.3 Thailand Pastries and Cakes Market Opportunity Assessment, By Sector, 2021 & 2031F |
9.4 Thailand Pastries and Cakes Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Pastries and Cakes Market - Competitive Landscape |
10.1 Thailand Pastries and Cakes Market Revenue Share, By Companies, 2024 |
10.2 Thailand Pastries and Cakes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |