Product Code: ETC036660 | Publication Date: Aug 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The United Arab Emirates (UAE) television market has witnessed steady growth over the years, driven by factors such as increasing disposable income, urbanization, and a growing expatriate population. The country has a thriving media and entertainment industry, and television remains a popular form of entertainment for both locals and expats.
The UAE strong economic growth has led to higher disposable incomes, which, in turn, has boosted consumer spending on entertainment, including television services. Further, the UAE has a significant expatriate community, and they often seek entertainment in their native languages, leading to increased demand for satellite and cable television packages that offer diverse international channels. Moreover, the television market has benefited from technological advancements, such as the adoption of smart TVs and the availability of high-definition (HD) and Ultra HD (4K) content.
The UAE government imposes strict content regulations, leading to censorship of certain content, which can limit the range of programming options available to viewers. Further, the rise of digital streaming platforms has posed a challenge to traditional television providers, as consumers increasingly opt for on-demand content through platforms like Netflix, Amazon Prime Video, etc.
The COVID-19 pandemic had both positive and negative effects on the UAE television market. During the lockdowns and movement restrictions, there was an increase in television viewership as people spent more time at home. This surge in viewership resulted in higher advertising revenues for television channels. However, the pandemic also disrupted content production schedules and advertising budgets for many companies, impacting the revenue streams of television networks. Additionally, the economic slowdown and uncertainties during the pandemic affected consumer spending, including on entertainment services like cable and satellite television packages.
The UAE television market is competitive and consists of various players, including OSN, Etisalat and Du, MBC Group and Starz Play.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Arab Emirates (UAE) Television Market Overview |
3.1 United Arab Emirates (UAE) Country Macro Economic Indicators |
3.2 United Arab Emirates (UAE) Television Market Revenues & Volume, 2021 & 2031F |
3.3 United Arab Emirates (UAE) Television Market - Industry Life Cycle |
3.4 United Arab Emirates (UAE) Television Market - Porter's Five Forces |
3.5 United Arab Emirates (UAE) Television Market Revenues & Volume Share, By Resolution, 2021 & 2031F |
3.6 United Arab Emirates (UAE) Television Market Revenues & Volume Share, By Types, 2021 & 2031F |
4 United Arab Emirates (UAE) Television Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 United Arab Emirates (UAE) Television Market Trends |
6 United Arab Emirates (UAE) Television Market, By Types |
6.1 United Arab Emirates (UAE) Television Market, By Resolution |
6.1.1 Overview and Analysis |
6.1.2 United Arab Emirates (UAE) Television Market Revenues & Volume, By Resolution, 2021-2031F |
6.1.3 United Arab Emirates (UAE) Television Market Revenues & Volume, By LCD TVs, 2021-2031F |
6.1.4 United Arab Emirates (UAE) Television Market Revenues & Volume, By OLED TVs, 2021-2031F |
6.2 United Arab Emirates (UAE) Television Market, By Types |
6.2.1 Overview and Analysis |
6.2.2 United Arab Emirates (UAE) Television Market Revenues & Volume, By 2D TVs, 2021-2031F |
6.2.3 United Arab Emirates (UAE) Television Market Revenues & Volume, By 3D TVs, 2021-2031F |
7 United Arab Emirates (UAE) Television Market Import-Export Trade Statistics |
7.1 United Arab Emirates (UAE) Television Market Export to Major Countries |
7.2 United Arab Emirates (UAE) Television Market Imports from Major Countries |
8 United Arab Emirates (UAE) Television Market Key Performance Indicators |
9 United Arab Emirates (UAE) Television Market - Opportunity Assessment |
9.1 United Arab Emirates (UAE) Television Market Opportunity Assessment, By Resolution, 2021 & 2031F |
9.2 United Arab Emirates (UAE) Television Market Opportunity Assessment, By Types, 2021 & 2031F |
10 United Arab Emirates (UAE) Television Market - Competitive Landscape |
10.1 United Arab Emirates (UAE) Television Market Revenue Share, By Companies, 2024 |
10.2 United Arab Emirates (UAE) Television Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |