Product Code: ETC212922 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The Vietnam decorative rugs market focuses on providing rugs and floor coverings with artistic and decorative designs. These rugs enhance the aesthetic appeal of homes and commercial spaces. Market growth is influenced by interior design trends, consumer preferences for home decor, and the hospitality sector`s demand for decorative rugs.
The growth of the Vietnam decorative rugs market is propelled by the interior design and home d?cor industries` demand for unique and visually appealing floor coverings. Decorative rugs add color, texture, and personality to interior spaces, making them essential design elements. The expanding home improvement and interior design sectors contribute to the market`s growth as consumers seek decorative rugs to personalize their living spaces.
The Vietnam decorative rugs market may face challenges related to design diversity, consumer preferences, and market competition. Decorative rugs are used to enhance interior spaces, and consumers often seek diverse design options to match their preferences and decor styles. Companies must offer a wide range of designs, patterns, and sizes to cater to varying consumer needs. Additionally, shifts in consumer preferences and design trends can impact demand for specific rug styles. Market competition among decorative rug manufacturers and retailers can influence pricing and product differentiation. Companies need to prioritize design diversity, stay attuned to consumer preferences, and implement effective marketing strategies to succeed in this dynamic market.
The Vietnam decorative rugs market faced challenges during the COVID-19 pandemic, primarily due to disruptions in the tourism and hospitality sectors. Reduced tourism activities and changes in consumer preferences influenced the demand for decorative rugs. Rug manufacturers and retailers in Vietnam adjusted by promoting online sales and exploring export opportunities. As tourism and hospitality operations gradually resumed, the decorative rugs market is expected to show signs of recovery.
Key players in the Vietnam decorative rugs market primarily include both domestic rug manufacturers and international rug suppliers. Domestic companies like Asia-Pacific Textile Co., Ltd. are significant contributors to producing and distributing decorative rugs within Vietnam. Additionally, international rug manufacturers and distributors like Mohawk Industries are influential players in providing decorative rugs for interior decoration and design in Vietnam.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Decorative Rugs Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Decorative Rugs Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Decorative Rugs Market - Industry Life Cycle |
3.4 Vietnam Decorative Rugs Market - Porter's Five Forces |
3.5 Vietnam Decorative Rugs Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Vietnam Decorative Rugs Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.7 Vietnam Decorative Rugs Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Vietnam Decorative Rugs Market Revenues & Volume Share, By End-use, 2021 & 2031F |
4 Vietnam Decorative Rugs Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing disposable income of Vietnamese consumers |
4.2.2 Increasing urbanization leading to demand for home décor products |
4.2.3 Rising awareness and appreciation for traditional Vietnamese craftsmanship |
4.3 Market Restraints |
4.3.1 Competition from cheaper imported rugs from other countries |
4.3.2 Fluctuating raw material prices affecting production costs |
4.3.3 Limited availability of skilled artisans for handmade rug production |
5 Vietnam Decorative Rugs Market Trends |
6 Vietnam Decorative Rugs Market, By Types |
6.1 Vietnam Decorative Rugs Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Decorative Rugs Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Vietnam Decorative Rugs Market Revenues & Volume, By Hand-knotted Rugs, 2021-2031F |
6.1.4 Vietnam Decorative Rugs Market Revenues & Volume, By Hand-tufted Rugs, 2021-2031F |
6.1.5 Vietnam Decorative Rugs Market Revenues & Volume, By Machine-made Rugs, 2021-2031F |
6.1.6 Vietnam Decorative Rugs Market Revenues & Volume, By Flatweave Rugs, 2021-2031F |
6.1.7 Vietnam Decorative Rugs Market Revenues & Volume, By Others, 2021-2031F |
6.2 Vietnam Decorative Rugs Market, By Material |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Decorative Rugs Market Revenues & Volume, By Wool, 2021-2031F |
6.2.3 Vietnam Decorative Rugs Market Revenues & Volume, By Nylon, 2021-2031F |
6.2.4 Vietnam Decorative Rugs Market Revenues & Volume, By Cotton, 2021-2031F |
6.2.5 Vietnam Decorative Rugs Market Revenues & Volume, By Polyester, 2021-2031F |
6.2.6 Vietnam Decorative Rugs Market Revenues & Volume, By Jute, 2021-2031F |
6.2.7 Vietnam Decorative Rugs Market Revenues & Volume, By Others, 2021-2031F |
6.3 Vietnam Decorative Rugs Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Decorative Rugs Market Revenues & Volume, By Wholesalers/Distributors, 2021-2031F |
6.3.3 Vietnam Decorative Rugs Market Revenues & Volume, By Hypermarkets/Supermarkets, 2021-2031F |
6.3.4 Vietnam Decorative Rugs Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.3.5 Vietnam Decorative Rugs Market Revenues & Volume, By Online Retailers, 2021-2031F |
6.3.6 Vietnam Decorative Rugs Market Revenues & Volume, By Others, 2021-2031F |
6.4 Vietnam Decorative Rugs Market, By End-use |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Decorative Rugs Market Revenues & Volume, By Residential, 2021-2031F |
6.4.3 Vietnam Decorative Rugs Market Revenues & Volume, By Commercial, 2021-2031F |
7 Vietnam Decorative Rugs Market Import-Export Trade Statistics |
7.1 Vietnam Decorative Rugs Market Export to Major Countries |
7.2 Vietnam Decorative Rugs Market Imports from Major Countries |
8 Vietnam Decorative Rugs Market Key Performance Indicators |
8.1 Average selling price of decorative rugs in the Vietnamese market |
8.2 Number of new entrants or competitors in the decorative rugs market |
8.3 Consumer sentiment towards locally made decorative rugs |
8.4 Adoption rate of e-commerce platforms for purchasing decorative rugs |
8.5 Number of collaborations with local designers or artists for unique rug designs |
9 Vietnam Decorative Rugs Market - Opportunity Assessment |
9.1 Vietnam Decorative Rugs Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Vietnam Decorative Rugs Market Opportunity Assessment, By Material, 2021 & 2031F |
9.3 Vietnam Decorative Rugs Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 Vietnam Decorative Rugs Market Opportunity Assessment, By End-use, 2021 & 2031F |
10 Vietnam Decorative Rugs Market - Competitive Landscape |
10.1 Vietnam Decorative Rugs Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Decorative Rugs Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |