| Product Code: ETC178445 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Jordan Brown Rice Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 3.65% in 2028, following an initial rate of 2.80%, before easing to 3.31% at the end of the period.

The Brown Rice market in Jordan is projected to grow at a stable growth rate of 3.45% by 2027, highlighting the country's increasing focus on advanced technologies within the Middle East region, where Saudi Arabia holds the dominant position, followed closely by United Arab Emirates, Iran, Qatar and Kuwait, shaping overall regional demand.

The Jordan Brown Rice market is experiencing steady growth driven by increasing health consciousness among consumers and a growing trend towards healthy eating habits. Brown rice is gaining popularity in Jordan due to its higher nutritional value compared to white rice, as it contains more fiber, vitamins, and minerals. The market is also benefiting from the rising awareness of the benefits of whole grains and the shift towards a more balanced diet. Local producers are expanding their product offerings to cater to the rising demand for brown rice, and imported brands are also gaining traction in the market. With the government promoting healthy eating initiatives, the Jordan Brown Rice market is expected to continue its growth trajectory in the coming years, presenting opportunities for both domestic and international rice producers.
In the Jordan Brown Rice Market, a notable trend is the increasing consumer preference for healthier food options, leading to a growing demand for brown rice as a nutritious alternative to white rice. Consumers are becoming more health-conscious and are seeking products that offer higher nutritional value, such as brown rice, which is known for its higher fiber content, vitamins, and minerals. Additionally, there is a rising awareness of the environmental benefits of brown rice production, as it requires less processing compared to white rice, leading to a lower carbon footprint. As a result, there is a shift towards incorporating brown rice into various dishes and recipes, driving the growth of the Jordan Brown Rice Market.
In the Jordan Brown Rice market, several challenges are faced, including competition from imported rice varieties, inconsistent quality control measures, and limited consumer awareness about the nutritional benefits of brown rice. Imported rice varieties often dominate the market due to their lower prices, making it difficult for local producers to compete. Additionally, issues with quality control, such as improper storage conditions and handling processes, can impact the overall quality and shelf life of brown rice in the market. Moreover, there is a need for increased consumer education on the health benefits of brown rice compared to white rice, as many consumers are still unaware of its nutritional value. Addressing these challenges through improved marketing strategies, quality assurance measures, and consumer awareness campaigns can help boost the growth of the Jordan Brown Rice market.
The Jordan Brown Rice Market offers several promising investment opportunities due to increasing consumer awareness of the health benefits associated with brown rice consumption. Investors can consider opportunities in rice farming and production, distribution channels, and value-added products such as packaged rice varieties or ready-to-eat meals. With the rising demand for healthier food options and the popularity of brown rice as a nutritious alternative to white rice, investing in this market can provide long-term growth potential. Additionally, sustainable farming practices and organic production methods are becoming more prevalent, presenting opportunities for environmentally conscious investors. Collaborating with local farmers or supporting initiatives to improve rice cultivation techniques can also be a viable investment strategy in the Jordan Brown Rice Market.
The Jordan government has implemented various policies to support the brown rice market, including subsidies for rice farmers and import tariffs on rice products to protect domestic producers. The government has also invested in research and development to improve rice farming techniques and increase productivity. Additionally, regulations are in place to ensure the quality and safety of brown rice products in the market. Overall, the government is focused on promoting the growth of the brown rice market in Jordan through a combination of support for farmers, trade protection measures, and quality control standards.
The Jordanian brown rice market is expected to witness steady growth in the coming years due to increasing consumer awareness about the health benefits of brown rice compared to white rice. As more Jordanians become health-conscious and seek out nutritious food options, the demand for brown rice is projected to rise. Additionally, the government`s efforts to promote healthy eating habits and sustainable agriculture practices are likely to further support the growth of the brown rice market in Jordan. Market players can capitalize on this trend by offering a diverse range of brown rice products, promoting their nutritional value, and emphasizing their premium quality to appeal to health-conscious consumers in the country. Overall, the future outlook for the Jordanian brown rice market appears promising with opportunities for expansion and innovation.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Jordan Brown Rice Market Overview |
3.1 Jordan Country Macro Economic Indicators |
3.2 Jordan Brown Rice Market Revenues & Volume, 2021 & 2031F |
3.3 Jordan Brown Rice Market - Industry Life Cycle |
3.4 Jordan Brown Rice Market - Porter's Five Forces |
3.5 Jordan Brown Rice Market Revenues & Volume Share, By Length, 2021 & 2031F |
3.6 Jordan Brown Rice Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Jordan Brown Rice Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Jordan Brown Rice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of brown rice |
4.2.2 Rising demand for natural and organic food products |
4.2.3 Growing popularity of gluten-free and vegan diets in Jordan |
4.3 Market Restraints |
4.3.1 High competition from white rice and other grains |
4.3.2 Fluctuations in raw material prices affecting production costs |
4.3.3 Limited availability of brown rice varieties in the market |
5 Jordan Brown Rice Market Trends |
6 Jordan Brown Rice Market, By Types |
6.1 Jordan Brown Rice Market, By Length |
6.1.1 Overview and Analysis |
6.1.2 Jordan Brown Rice Market Revenues & Volume, By Length, 2021-2031F |
6.1.3 Jordan Brown Rice Market Revenues & Volume, By long, 2021-2031F |
6.1.4 Jordan Brown Rice Market Revenues & Volume, By Medium, 2021-2031F |
6.1.5 Jordan Brown Rice Market Revenues & Volume, By Short, 2021-2031F |
6.2 Jordan Brown Rice Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Jordan Brown Rice Market Revenues & Volume, By Sweet, 2021-2031F |
6.2.3 Jordan Brown Rice Market Revenues & Volume, By Basmati, 2021-2031F |
6.3 Jordan Brown Rice Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Jordan Brown Rice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.3.3 Jordan Brown Rice Market Revenues & Volume, By Grocery Stores, 2021-2031F |
6.3.4 Jordan Brown Rice Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.5 Jordan Brown Rice Market Revenues & Volume, By Online Stores, 2021-2031F |
6.3.6 Jordan Brown Rice Market Revenues & Volume, By Others, 2021-2031F |
7 Jordan Brown Rice Market Import-Export Trade Statistics |
7.1 Jordan Brown Rice Market Export to Major Countries |
7.2 Jordan Brown Rice Market Imports from Major Countries |
8 Jordan Brown Rice Market Key Performance Indicators |
8.1 Percentage of consumers choosing brown rice over white rice in their diet |
8.2 Number of health food stores and supermarkets stocking brown rice products |
8.3 Average selling price of brown rice compared to white rice in the market |
9 Jordan Brown Rice Market - Opportunity Assessment |
9.1 Jordan Brown Rice Market Opportunity Assessment, By Length, 2021 & 2031F |
9.2 Jordan Brown Rice Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Jordan Brown Rice Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Jordan Brown Rice Market - Competitive Landscape |
10.1 Jordan Brown Rice Market Revenue Share, By Companies, 2021 |
10.2 Jordan Brown Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |