| Product Code: ETC11298061 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, New Zealand`s watch import market continued to be dominated by Switzerland, China, Philippines, Australia, and Thailand. Despite a high concentration with a Herfindahl-Hirschman Index (HHI) remaining at a significant level, the market experienced strong growth with a Compound Annual Growth Rate (CAGR) of 14.16% from 2020 to 2024. However, there was a notable decline in growth rate from 2023 to 2024 at -22.27%. This data suggests a dynamic market landscape with potential shifts in import trends and consumer preferences influencing the watch industry in New Zealand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Watch Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Watch Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Watch Market - Industry Life Cycle |
3.4 New Zealand Watch Market - Porter's Five Forces |
3.5 New Zealand Watch Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 New Zealand Watch Market Revenues & Volume Share, By Material Used, 2021 & 2031F |
3.7 New Zealand Watch Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 New Zealand Watch Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 New Zealand Watch Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing disposable income in New Zealand |
4.2.2 Increasing fashion consciousness and changing consumer preferences |
4.2.3 Rise in online retailing and e-commerce platforms |
4.3 Market Restraints |
4.3.1 Competition from smartwatches and wearable technology |
4.3.2 Economic uncertainty impacting consumer spending |
4.3.3 Fluctuating exchange rates affecting import costs |
5 New Zealand Watch Market Trends |
6 New Zealand Watch Market, By Types |
6.1 New Zealand Watch Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Watch Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 New Zealand Watch Market Revenues & Volume, By Analog, 2021 - 2031F |
6.1.4 New Zealand Watch Market Revenues & Volume, By Digital, 2021 - 2031F |
6.1.5 New Zealand Watch Market Revenues & Volume, By Smart, 2021 - 2031F |
6.1.6 New Zealand Watch Market Revenues & Volume, By Luxury, 2021 - 2031F |
6.1.7 New Zealand Watch Market Revenues & Volume, By Hybrid, 2021 - 2031F |
6.2 New Zealand Watch Market, By Material Used |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Watch Market Revenues & Volume, By Stainless Steel, 2021 - 2031F |
6.2.3 New Zealand Watch Market Revenues & Volume, By Plastic, 2021 - 2031F |
6.2.4 New Zealand Watch Market Revenues & Volume, By Silicone, 2021 - 2031F |
6.2.5 New Zealand Watch Market Revenues & Volume, By Gold & Diamonds, 2021 - 2031F |
6.2.6 New Zealand Watch Market Revenues & Volume, By Leather & Metal, 2021 - 2031F |
6.3 New Zealand Watch Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Watch Market Revenues & Volume, By Retail, 2021 - 2031F |
6.3.3 New Zealand Watch Market Revenues & Volume, By Sports, 2021 - 2031F |
6.3.4 New Zealand Watch Market Revenues & Volume, By Tech Users, 2021 - 2031F |
6.3.5 New Zealand Watch Market Revenues & Volume, By High-income Consumers, 2021 - 2031F |
6.3.6 New Zealand Watch Market Revenues & Volume, By Professionals, 2021 - 2031F |
6.4 New Zealand Watch Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Watch Market Revenues & Volume, By Fashion, 2021 - 2031F |
6.4.3 New Zealand Watch Market Revenues & Volume, By Fitness Tracking, 2021 - 2031F |
6.4.4 New Zealand Watch Market Revenues & Volume, By Wearable Technology, 2021 - 2031F |
6.4.5 New Zealand Watch Market Revenues & Volume, By Status Symbol, 2021 - 2031F |
6.4.6 New Zealand Watch Market Revenues & Volume, By Business Wear, 2021 - 2031F |
7 New Zealand Watch Market Import-Export Trade Statistics |
7.1 New Zealand Watch Market Export to Major Countries |
7.2 New Zealand Watch Market Imports from Major Countries |
8 New Zealand Watch Market Key Performance Indicators |
8.1 Average selling price of watches in New Zealand |
8.2 Percentage of online sales in the watch market |
8.3 Consumer sentiment towards luxury watches |
8.4 Number of new watch brands entering the New Zealand market |
8.5 Frequency of new watch releases and trends in the market |
9 New Zealand Watch Market - Opportunity Assessment |
9.1 New Zealand Watch Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 New Zealand Watch Market Opportunity Assessment, By Material Used, 2021 & 2031F |
9.3 New Zealand Watch Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 New Zealand Watch Market Opportunity Assessment, By Application, 2021 & 2031F |
10 New Zealand Watch Market - Competitive Landscape |
10.1 New Zealand Watch Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Watch Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |