Poland Crispbread Market size is projected to grow at a CAGR of 4.8% during 2023–2029.

By distribution channel, the offline segment attained the largest revenue share in Poland Crispbread Market – 6Wresearch

In 2022, offline distribution channel garnered the majority of the revenue share as there is a strong tradition of brick-and-mortar grocery shopping, and consumers often prefer to see and touch the products before purchasing. Additionally, offline stores, such as supermarkets and local grocers, provide a wide variety of crispbread brands and flavours, making it easily accessible to a broad consumer base.

According to 6Wresearch, Poland Crispbread Market size is projected to grow at a CAGR of 4.8% during 2023–2029. Wheat production in Poland is on the rise as it is increased by 12.5% from 9.8 million tonnes in 2019 to 13.5 million tonnes in 2022. This surge in wheat production has notably impacted the crispbread market, given wheat's role as a primary raw material in crispbread production. Moreover, the demand for crispbread is expected to experience significant growth in the forecasted year due to the Common Agricultural Policy (CAP) provided by the European Union. This policy allotted USD 44.0 billion between 2014 and 2022 and is set to continue supporting Poland with USD 23.6 billion from 2023 to 2027 which would increase the production of grains like wheat and rye which were used as a raw material in producing crispbread.

The non-uniform pricing of bread, coupled with a 7.8% inflation rate and external factors like the Russia-Ukraine war, has led to over 20% increase in bread prices in Poland, impacted sudden hike in ASP of crispbreads in the country. Moreover, consumer distrust resulting from acrylamide concerns which was found in some segment of crispbread along with pricing disparities contributes as a restraint to overall growth in sales.

According to Shivankar, Research Manager, 6Wresearch, cultural inclinations or dietary habits are leading to increased consumption, subsequently to higher revenue generation. Additionally, efficient distribution channels and targeted marketing strategies in the southern area resulted in increased sales and revenue for crispbread products.

The Poland Crispbread Market (2023-2029) report provides an in-depth analysis with 12 figures and 6 tables, covered 67 pages. The report comprehensively covers the market by grain type, type, distribution channel, and region. The report provides a detailed as well as unbiased analysis of the ongoing drivers, opportunities/high growth areas, and trends of the sector which are projected to support the stakeholders to align as well as devise their market strategies as per the latest and future market dynamics.