Market Forecast by Countries (China, India, Japan, Australia, Indonesia, Philippines, Thailand, Malaysia, Singapore, Rest of Asia), By Product Type (Gamepads, Keyboards, Mice, Headset, Surfaces, Controllers/Joysticks, Virtual Reality Devices, Others), By End-users (Casual Gaming , Professional Gaming) And Competitive Landscape
Product Code: ETC056798 | Publication Date: May 2021 | Updated Date: Mar 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | Asia Pacific Video Game Accessories Market |
Forecast Period | 2025-2031 |
Market Size | USD 16 Billion by 2031 |
CAGR | 8.4% |
Growing Sector | Electronics |
The Asia Pacific Video Game Accessories market report thoroughly covers the market by product type, by end user and by countries. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Asia Pacific Video Game Accessories Market is projected to reach approximately $ 16 billion by 2031, growing at a compound annual growth rate (CAGR) of around 8.4% from an estimated $ 8 billion in 2025. The electronics sector holds the highest market share in the region.
The Asia Pacific video game accessories market is experiencing significant growth, driven by the increasing popularity of gaming across mobile, PC, and console platforms. The rise of esports, streaming culture, and high-performance gaming has fueled demand for accessories such as gaming headsets, mechanical keyboards, controllers, gaming mice, and VR peripherals. Countries like China, Japan, South Korea, and India are key markets, with a growing number of professional and casual gamers investing in premium accessories for enhanced gameplay experiences. The expansion of cloud gaming and next-generation consoles has also contributed to the demand for high-quality gaming peripherals. Additionally, advancements in wireless technology, RGB lighting, and haptic feedback are shaping product innovation. While supply chain disruptions and counterfeit products pose challenges, the market continues to thrive due to increasing disposable income, rising digital adoption, and the growing influence of gaming influencers and content creators in the region.
According to 6Wresearch, the Asia Pacific Video Game Accessories market size is projected to grow at a CAGR of 8.4% during 2025-2031. The growth of the Asia Pacific video game accessories market is driven by the rising popularity of gaming across mobile, PC, and console platforms, fueled by the expansion of esports, cloud gaming, and streaming culture. Increasing disposable income and digital adoption in countries like China, Japan, South Korea, and India have led to higher spending on high-performance accessories such as gamin g headsets, mechanical keyboards, controllers, and VR peripherals.
The surge in competitive gaming and live streaming has further boosted demand for professional-grade accessories, while advancements in wireless technology, RGB lighting, haptic feedback, and AI-driven customization are enhancing gaming experiences. However, the market faces challenges such as supply chain disruptions, high product costs, and the prevalence of counterfeit accessories that affect brand credibility. Additionally, regulatory restrictions on gaming in some countries, including playtime limits and import duties, can impact sales. Despite these challenges, continued innovation, aggressive marketing strategies, and the rise of subscription-based gaming services are expected to sustain long-term market growth.
Rise of Esports & Competitive Gaming – Increasing participation in esports is driving demand for high-performance accessories like gaming mice, mechanical keyboards, and headsets.
Growing Popularity of Wireless Accessories – Wireless controllers, headsets, and charging docks are gaining traction due to advancements in Bluetooth and low-latency technology.
Integration of RGB & Customization Features – Gamers prefer accessories with customizable RGB lighting, programmable buttons, and adjustable ergonomics for a personalized experience.
Expansion of VR & AR Gaming Peripherals – Virtual and augmented reality gaming is fueling demand for VR headsets, motion controllers, and haptic feedback accessories.
Cloud Gaming Influence – As cloud gaming expands, accessories optimized for cloud-based platforms, such as Bluetooth controllers and portable gaming keyboards, are becoming more popular.
Rise of Subscription-Based Gaming Accessories – Some companies are exploring rental and subscription models for premium gaming accessories to attract budget-conscious gamers.
Cross-Platform Compatibility Demand – Gamers are seeking accessories that work seamlessly across multiple platforms, including PC, consoles, and mobile devices.
Wireless Gaming Accessories – Investing in wireless controllers, headsets, and keyboards as demand for tangle-free and high-performance gaming grows.
Esports Infrastructure & Sponsorships – Supporting esports arenas, gaming cafes, and sponsorship deals for tourVideo Game Accessoriesnts to drive accessory sales.
VR & AR Gaming Peripherals – Funding the development of VR headsets, motion controllers, and haptic feedback devices for immersive gaming experiences.
Cloud Gaming-Compatible Accessories – Developing portable controllers, compact keyboards, and wireless headsets optimized for cloud gaming.
Smart & AI-Powered Accessories – Investing in AI-driven gaming peripherals such as adaptive controllers, noise-canceling headsets, and customizable keyboards.
Eco-Friendly & Sustainable Gaming Gear – Creating accessories made from recycled materials and sustainable packaging to appeal to environmentally conscious gamers.
The Asia Pacific video game accessories market is dominated by leading global and regional companies specializing in high-performance gaming peripherals. Razer, headquartered in Singapore, is a key player known for its premium gaming mice, keyboards, and headsets. Logitech G, a division of Swiss-based Logitech, holds a strong market presence with a wide range of gaming accessories catering to both casual and professional gamers. SteelSeries, a Denmark-based brand, has a significant footprint in the region, especially in esports. ASUS ROG (Republic of Gamers) and Acer Predator, both based in Taiwan, produce high-end gaming peripherals, including mechanical keyboards and gaming headsets.
HyperX, a subsidiary of HP, is well-regarded for its gaming headsets and memory products. Additionally, some of these players hold majority of the Asia Pacific Video Game Accessories market share. Moreover, Sony and Microsoft, while primarily console manufacturers, also dominate the accessories segment with PlayStation and Xbox-branded peripherals. Tencent and Xiaomi, major Chinese tech giants, are expanding into gaming accessories, particularly in mobile gaming. Additionally, emerging local brands from China, Japan, and South Korea are gaining traction by offering affordable and innovative accessories, further intensifying competition in the market.
Government regulations in the Asia Pacific video game accessories market vary by country, impacting the production, distribution, and sale of gaming peripherals. China enforces strict gaming regulations, including content censorship, playtime restrictions for minors, and high import duties on gaming consoles and accessories, affecting market accessibility. Japan and South Korea have stringent consumer protection laws, regulating warranty policies and quality standards for gaming peripherals, while South Korea also enforces regulations on esports and online gaming activities. India has increasing scrutiny on gaming products, particularly in terms of import tariffs and restrictions on foreign companies, while also pushing for local manufacturing under the "Make in India" initiative.
Australia and New Zealand have strong consumer rights laws and classification systems affecting gaming-related products, ensuring age-appropriate marketing and safe product standards. Additionally, cybersecurity and data privacy laws across various countries influence the design and functionality of smart gaming accessories. Further, these initiatives have further boosted the Asia Pacific Video Game Accessories market revenues. Moreover, despite regulatory challenges, governments in the region are also supporting gaming and esports industries through tax incentives, funding initiatives, and infrastructure development, indirectly boosting demand for gaming peripherals.
The future of the Asia Pacific video game accessories market looks highly promising, driven by rapid technological advancements, increasing gamer engagement, and the growing influence of esports and streaming. Wireless and AI-powered accessories will see greater adoption, enhancing gaming performance with smart features such as adaptive controls and noise-canceling headsets. Cloud gaming will continue to reshape the industry, increasing demand for cross-platform accessories compatible with mobile, PC, and consoles. The expansion of VR and AR gaming will fuel the need for immersive peripherals, including haptic feedback controllers and motion-sensing devices.
Additionally, sustainable and eco-friendly gaming gear will gain traction as brands focus on reducing their environmental footprint. While regulatory challenges in countries like China may pose hurdles, emerging markets such as India and Southeast Asia will drive significant growth through rising disposable incomes and digitalization. Overall, the market will see continued innovation, with gaming peripherals becoming more specialized, customizable, and accessible to a wider audience across the region.
According to Ravi Bhandari, Research Head, 6Wresearch, China remains the dominant force in the Asia Pacific video game accessories market, driven by its massive gaming population, strong esports ecosystem, and technological advancements. The country’s gaming industry is led by major players like Tencent and NetEase, which fuel demand for high-performance peripherals such as gaming keyboards, mice, and headsets. Despite strict government regulations, including gaming time restrictions for minors and content censorship, the market continues to thrive due to the rise of mobile and PC gaming.
The increasing adoption of esports, live streaming, and cloud gaming platforms is further driving the demand for professional-grade accessories. Additionally, China’s strong manufacturing base enables local brands to compete with international players by offering cost-effective and innovative gaming peripherals. The push for homegrown technology and expansion into global markets by Chinese companies also contributes to sustained growth. As gaming hardware and accessories evolve with AI, 5G, and VR/AR integration, China is expected to remain a key growth engine in the APAC gaming accessories market.
The growth of professional users in the Asia Pacific video game accessories market is being driven by the rapid expansion of esports, live streaming, and competitive gaming. Countries like China, South Korea, and Japan have well-established professional gaming ecosystems, with top-tier players, teams, and tournaments fueling demand for high-performance accessories such as mechanical keyboards, precision gaming mice, noise-canceling headsets, and high-refresh-rate monitors.
The rise of gaming influencers and content creators on platforms like YouTube and Twitch is also contributing to increased adoption of premium accessories tailored for long hours of gameplay and streaming. Additionally, improvements in AI-driven customization, ergonomic designs, and wireless technology are enhancing the professional gaming experience. As esports continues to gain mainstream recognition, corporate sponsorships, government investments, and gaming infrastructure development in emerging markets like India and Southeast Asia are further accelerating the demand for specialized gaming peripherals among professional users.
The Asia Pacific Video Game Accessories market report provides a detailed analysis of the following market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Asia Pacific Video Game Accessories Market Overview |
3.1 Asia Pacific Regional Macro Economic Indicators |
3.2 Asia Pacific Video Game Accessories Market Revenues & Volume, 2021 & 2031F |
3.3 Asia Pacific Video Game Accessories Market - Industry Life Cycle |
3.4 Asia Pacific Video Game Accessories Market - Porter's Five Forces |
3.5 Asia Pacific Video Game Accessories Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 Asia Pacific Video Game Accessories Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 Asia Pacific Video Game Accessories Market Revenues & Volume Share, By End-users, 2021 & 2031F |
4 Asia Pacific Video Game Accessories Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Asia Pacific Video Game Accessories Market Trends |
6 Asia Pacific Video Game Accessories Market, 2021 - 2031 |
6.1 Asia Pacific Video Game Accessories Market, Revenues & Volume, By Product Type, 2021 - 2031 |
6.2 Asia Pacific Video Game Accessories Market, Revenues & Volume, By End-users, 2021 - 2031 |
7 China Video Game Accessories Market, 2021 - 2031 |
7.1 China Video Game Accessories Market, Revenues & Volume, By Product Type, 2021 - 2031 |
7.2 China Video Game Accessories Market, Revenues & Volume, By End-users, 2021 - 2031 |
8 India Video Game Accessories Market, 2021 - 2031 |
8.1 India Video Game Accessories Market, Revenues & Volume, By Product Type, 2021 - 2031 |
8.2 India Video Game Accessories Market, Revenues & Volume, By End-users, 2021 - 2031 |
9 Japan Video Game Accessories Market, 2021 - 2031 |
9.1 Japan Video Game Accessories Market, Revenues & Volume, By Product Type, 2021 - 2031 |
9.2 Japan Video Game Accessories Market, Revenues & Volume, By End-users, 2021 - 2031 |
10 Australia Video Game Accessories Market, 2021 - 2031 |
10.1 Australia Video Game Accessories Market, Revenues & Volume, By Product Type, 2021 - 2031 |
10.2 Australia Video Game Accessories Market, Revenues & Volume, By End-users, 2021 - 2031 |
11 Indonesia Video Game Accessories Market, 2021 - 2031 |
11.1 Indonesia Video Game Accessories Market, Revenues & Volume, By Product Type, 2021 - 2031 |
11.2 Indonesia Video Game Accessories Market, Revenues & Volume, By End-users, 2021 - 2031 |
12 Philippines Video Game Accessories Market, 2021 - 2031 |
12.1 Philippines Video Game Accessories Market, Revenues & Volume, By Product Type, 2021 - 2031 |
12.2 Philippines Video Game Accessories Market, Revenues & Volume, By End-users, 2021 - 2031 |
13 Thailand Video Game Accessories Market, 2021 - 2031 |
13.1 Thailand Video Game Accessories Market, Revenues & Volume, By Product Type, 2021 - 2031 |
13.2 Thailand Video Game Accessories Market, Revenues & Volume, By End-users, 2021 - 2031 |
14 Malaysia Video Game Accessories Market, 2021 - 2031 |
14.1 Malaysia Video Game Accessories Market, Revenues & Volume, By Product Type, 2021 - 2031 |
14.2 Malaysia Video Game Accessories Market, Revenues & Volume, By End-users, 2021 - 2031 |
15 Singapore Video Game Accessories Market, 2021 - 2031 |
16 Rest of Asia Video Game Accessories Market, 2021 - 2031 |
16.1 Rest of Asia Video Game Accessories Market, Revenues & Volume, By Product Type, 2021 - 2031 |
16.2 Rest of Asia Video Game Accessories Market, Revenues & Volume, By End-users, 2021 - 2031 |
17 Asia Pacific Video Game Accessories Market Key Performance Indicators |
18 Asia Pacific Video Game Accessories Market - Opportunity Assessment |
18.1 Asia Pacific Video Game Accessories Market Opportunity Assessment, By Countries, 2021 & 2031F |
18.2 Asia Pacific Video Game Accessories Market Opportunity Assessment, By Product Type, 2021 & 2031F |
18.3 Asia Pacific Video Game Accessories Market Opportunity Assessment, By End-users, 2021 & 2031F |
19 Asia Pacific Video Game Accessories Market - Competitive Landscape |
19.1 Asia Pacific Video Game Accessories Market Revenue Share, By Companies, 2024 |
19.2 Asia Pacific Video Game Accessories Market Competitive Benchmarking, By Operating and Technical Parameters |
20 Company Profiles |
21 Recommendations |
22 Disclaimer |