Emerging Industries practice

Research on emerging and niche industries, before they show up in anyone else's coverage.

Start-ups, investors, new-category brands and companies exploring adjacent markets use this practice to size nascent markets and decide whether to move early.

Industry reports
Size the opportunity globally, by region or country by country, and see who you'll compete with.
Surveys
Ask early adopters, buyers and channel partners what they value, what they'll pay and why they switch.
Consulting
Turn the findings into an entry plan, pricing, partners and a launch sequence.

Our data has also appeared in Reuters, Mint, The Economic Times and Yahoo Finance.

The six questions behind our name, asked of an emerging industries business

What
What is emerging
New categories with real early demand
Where
Where it grows first
Countries where adoption starts
When
When to enter
Early, mid-stage or once the market proves itself
Whom
Whom to target
Early adopters and first commercial buyers
Why
Why adoption stalls
Cost, awareness and missing infrastructure
How
How to scale
Channels, pricing and partnerships
55,000+
Industry reports across 14 verticals
20,000+
Commercial engagements delivered
2,000+
Organisations served
50+
In-house databases
28+
Analytical models in regular use
14
Industry verticals under one roof

Turning Emerging Industry Data Into Strategic Insights

Emerging industries are continuously shaped by new technology, changing lifestyles, funding cycles, early regulation and the pace at which first adopters turn into a mainstream market. Our dedicated analysts continuously track key emerging industry segments and industry developments, delivering timely and actionable industry intelligence. By combining industry data, primary and secondary research, and analyst expertise, we help clients assess industry potential, understand early adopter behavior, evaluate technology adoption, analyze distribution channels and competitive landscapes, and navigate regulatory developments to identify opportunities and make informed strategic decisions.

Why Choose 6Wresearch for Emerging Industries Research?

Strong Emerging Industries Expertise

  • Deep expertise across key emerging industries segments, including XR gaming devices, office pods, indoor climbing gyms, apparel and lifestyle products and other nascent categories.
  • Understanding of factors specific to emerging industries, such as early adoption, funding cycles, new technology, changing lifestyles and early regulation.

Comprehensive Market Coverage

  • Global, regional and country-level research covering market size, early demand, competition, pricing and growth opportunities.
  • Research tailored to specific categories, products, technologies, applications, customer groups and geographies.

Data-Driven Research

  • Combination of primary research, secondary data and analyst expertise to develop comprehensive market intelligence.
  • Insights based on inputs from founders, early adopters, channel partners, investors, experts and other industry stakeholders.

Customized Research Solutions

  • Research designed around specific business objectives, markets and products, supporting market entry, expansion, product development, investment planning and competitive benchmarking.

Emerging Industries Client Base

  • Supporting start-ups, new-category brands, established companies exploring adjacent categories, investors and other stakeholders across emerging industries.

Market Insights & Business Intelligence

  • Market Size & Forecasts – Assess market value, volume, historical performance and future growth potential.
  • Market Opportunities & Trends – Identify emerging opportunities, demand trends, technology adoption and changing market dynamics.
  • Competitive Positioning – Evaluate key players, market shares, product portfolios, pricing and competitive dynamics.
  • Market Entry Potential – Assess market attractiveness, demand potential, entry barriers and regulatory considerations.
  • Strategic Planning – Support expansion, product development, investment decisions and long-term business strategy.

Segments We Cover

Our emerging industries research spans the following segments, at global, regional and country level:

  • Extended Reality & Gaming Devices – XR headsets and gaming devices
  • Flexible Workspace Products – Office pods and modern workspace solutions
  • Fitness & Leisure Facilities – Climbing gyms and new fitness formats
  • Apparel & Lifestyle – Changing apparel and lifestyle segments
  • Other Nascent Industries – New categories identified by our analysts

Our Research Approach

We combine multiple research methodologies to deliver reliable and actionable emerging industries intelligence:

Primary Research

Insights gathered through interviews and interactions with founders, early adopters, channel partners, investors, industry experts and other relevant stakeholders.

Secondary Research

Analysis of early market and funding databases, company reports, trade data, government and regulatory publications, and other credible information sources.

Analyst Insights

Our analysts interpret market data, funding activity, product launches, early regulation, competitive movements and emerging trends to provide meaningful insights beyond raw market numbers.

How the three come together

1
Gather

Primary and secondary inputs are collected in parallel, so interviews can test what the data suggests and the other way round.

2
Triangulate

Where sources disagree, analysts work out why. A figure that can't be reconciled across sources doesn't go into a report.

3
Forecast

Projections run on 6WForecastIQ, which weighs lead indicators alongside time-series and econometric models.

Emerging Industries: Global, Regional & Country Insights

We provide emerging industries market intelligence across global, regional, and country-level markets, helping clients assess market size, demand trends, early adoption patterns, funding activity, competitive landscapes, regulatory developments, and growth opportunities across key geographies.

Our research can be tailored to specific countries, regions, emerging categories, products, technologies, applications, value-chain segments, and customer groups based on the client's business objectives.

Global

A worldwide view of emerging industries: market size, demand trends and leading international players.

Request the global report

Regional

Countries compared side by side on demand, competition and regulation.

Request a regional report

Country

Local demand, players, pricing and regulation, including markets most publishers fold into a regional average, such as Tonga, Tuvalu and South Sudan.

Browse all reports

Customize a report around your decision

A published report answers the questions most buyers share. Your board meeting usually has one or two that only apply to you. The analysts who built the original model do the extra work, so added countries, segments or companies line up with the numbers you already have. Typical requests include adding an early-adopter survey to a category report, or sizing adjacent categories your team is considering.

More countries or regions

Extend coverage to every market on your shortlist.

New segment splits

Break data down by product, application, price band or customer group.

Named company profiles

Add the specific players you benchmark against.

Interview validation

Have key numbers tested with operators, buyers and distributors.

Survey add-on

Attach fresh customer data to the market model.

Data files and a briefing

Datasets alongside the report, plus a session with your team.

How customization works

1
Tell us the decision. What you're trying to decide, and by when.
2
Agree the scope. An analyst proposes coverage, method and timeline for your sign-off.
3
Research and cross-check. Desk research, interviews and surveys run in parallel and are checked against each other.
4
Delivery and walkthrough. Report and data files, then a findings session with the analysts.
Request a customization

Surveys: hear it from early adopters, buyers and channel partners

A market model tells you how big the opportunity is. A survey tells you why customers choose you, what they'll pay and what makes them switch.

We run these studies on 6WSurveyIQ, our own survey platform, which handles questionnaire design, respondent management and data quality checks in one place. For business audiences, 6WForum, our executive panel, gives us access to CXOs, operators, distributors and channel partners.

Pricing and willingness to pay

Find the price points where demand starts to fall before you launch a new product or tier.

Conjoint and MaxDiff

See which features, specifications and offers buyers actually trade off against each other.

Kano feature research

Separate must-haves from nice-to-haves before your product team builds them.

Brand health and awareness

Track awareness and perception over time, and measure what a campaign really changed.

Satisfaction and NPS

Net Promoter Score, customer effort and service ratings across your customer base.

Executive interviews

In-depth conversations with founders, category leaders and early channel partners.

Questions Emerging Industries clients bring to our survey team

  • Is there enough early demand to justify a launch?
  • Which features matter most to first buyers?
  • What price will early adopters accept?
  • Which channel reaches early adopters?
  • What would stop mainstream adoption?
See how 6WSurveyIQ works

Emerging Industries consulting

Consulting starts where the report ends. Each engagement is built around one business decision, and stays with you after delivery as markets move.

Is this market worth entering?

Feasibility studies and business plans for new products, plants and markets, ending in a clear go or no-go view.

Feasibility studies and business plans

How should we launch?

Go-to-market plans covering positioning, pricing, partners and the order in which to enter markets.

Advisory and consulting

Who are we really up against?

Ongoing tracking of competitors: how they make money, where they're investing and what they're likely to do next.

Competitor intelligence

How will regulation affect us?

Impact assessments of early regulation and product standards before they hit your plans.

Regulatory impact assessment

Which partners should carry us?

Distribution and partnership strategy across online channels, specialty retail and early partners.

Channel and distribution strategy

What separates the winners?

The success factors, business models and management practices of the leaders in your segment.

Critical success factors analysis

Emerging Industries case studies

All case studies
Fitness · Norway

Why are climbing gyms booming in Norway?

The brief
Market potential and growth drivers, through primary and secondary research, benchmarking and market modelling.
What we found
Growth is driven by urbanisation, health trends and public funding, with bouldering leading revenue and adults the main client base.
Read the case study
Workspace · India

Why is Bengaluru leading India's office pods market?

The brief
Growth factors, regional opportunities and pricing, using conjoint analysis, regional data and market modelling.
What we found
The market is in early growth, led by Bengaluru, with start-ups and flexible workspaces driving demand and direct sales dominating.
Read the case study
Apparel · Russia

What is reshaping Russia's women's intimate apparel market?

The brief
Product categories, consumer preferences and channels, using our data, interviews and forecasting models.
What we found
The market is shifting toward comfort, inclusivity and sustainability, online sales are expanding, and plus-size and eco-friendly products are growing.
Read the case study

Who we work with

Our clients are spread across APAC, the Middle East, Africa, Europe and the Americas, and every engagement is shaped around the client's own objectives.

  • Fortune 500 companies
  • Government agencies
  • World Bank and Asian Development Bank
  • Private equity firms
  • Technology and telecom companies
  • Manufacturers
  • Industry associations
  • Growth-stage businesses
See our client list

Client testimonials

"Our company successfully entered a new product line with 6Wresearch's support. The research also helped us understand the channel structure clearly."

Senior Manager, Sharp

"We have been working with 6Wresearch for the last two years across product lines and geographies. Reports have consistently helped us define strategy and plan launches."

"We were able to deep dive into the report, and the Chinese competitors database was extremely helpful. We truly appreciate the collaborative approach throughout."

"The report enabled us to better understand the market, and we would be pleased to recommend 6Wresearch within our other business divisions."

"The report was detailed and well-aligned with our expectations, with strong industry-specific analysis and useful insights."

Read all testimonials

6Wresearch in the news

Verified results and media coverage
Forbes Forbes

Used 6W analytics on infrastructure and pharmaceutical industry trends.

Read the article
Bloomberg Law Bloomberg Law

Carried 6W data on market growth and supply chain shifts.

Read the article
Business Standard Business Standard

Featured our analysis of ADAS and AI road safety technology in India.

Read the article
PTI News PTI News

Reported the pharmaceuticals export opportunity flagged in our India Export Attractiveness Tracker.

Read the article

Who you'll work with

You deal directly with the people doing the work, not a sales desk that hands you off. Meet the team

Rajat Kharbanda, Director & Senior Consultant

Leads the firm's custom research and consulting services and helps global clients make business decisions backed by market intelligence.

Emerging Industries research analysts

Own the reports, market models and company profiles for each segment, and keep them current.

Survey and analytics team

Write questionnaires, recruit respondents and turn raw responses into findings your team can act on.

Consulting team

Takes research through to recommendations and works with your managers on entry, pricing and partner decisions.

Frequently asked questions

Research can help businesses in emerging industries assess market potential, understand demand and purchasing behavior, evaluate competition, identify growth opportunities, assess distribution channels, and support market entry, expansion and product development decisions.

Yes. Research can be tailored to specific categories, products, technologies, applications, customer groups, geographic markets and business objectives, subject to project scope and data availability.

Our emerging industries practice provides market intelligence across global, regional and country-level markets, tracking nascent industries before they reach the mainstream.

Recent studies include a survey of 1,000 professional display users across eight sectors and a two-phase conjoint study with 1,873 general respondents and 728 vehicle buyers.

Yes. We publish whitepapers that are presented at global industry events, and our analysts speak at those events.

Email sales@6wresearch.com or call +91-11-4302-4305 and we'll send the practice brochure.
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Whitepaper

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Tell us the decision you're facing

An analyst from the Emerging Industries team will reply with the right starting point, whether that's a report, a customization, a survey or a consulting project.