Healthcare practice

Healthcare industry intelligence for emerging economies, from medical devices and diagnostics to digital health.

Medical device makers, pharmaceutical and life sciences companies, hospital groups, digital health providers and investors use our healthcare team to understand adoption, channels and regulation in new markets.

Industry reports
Size the opportunity globally, by region or country by country, and see who you'll compete with.
Surveys
Ask clinicians, hospital buyers and patients what they value, what they'll pay and why they switch.
Consulting
Turn the findings into an entry plan, pricing, partners and a launch sequence.

Our data has also appeared in Reuters, Mint, The Economic Times and Yahoo Finance.

The six questions behind our name, asked of a healthcare business

What
What to launch
Devices, services and therapies with real clinical demand
Where
Where to enter
Countries by health spending, access and regulation
When
When to scale
Adoption curves and approval timelines
Whom
Whom to target
Hospitals, clinics, clinicians and patient groups
Why
Why adoption stalls
Cost, awareness, reimbursement and trust
How
How to reach buyers
Distributors, tenders and channel partners
55,000+
Industry reports across 14 verticals
20,000+
Commercial engagements delivered
2,000+
Organisations served
50+
In-house databases
28+
Analytical models in regular use
14
Industry verticals under one roof

Turning Healthcare Data Into Strategic Insights

The healthcare industry is continuously influenced by technological innovation, regulatory changes, evolving patient needs, healthcare expenditure, competitive developments, and investment activity. Our dedicated analysts continuously track key healthcare segments and industry developments, delivering timely and actionable industry intelligence. By combining industry data, primary and secondary research, and analyst expertise, we help clients assess industry potential, understand patient and clinician behavior, evaluate technology adoption, analyze distribution channels and competitive landscapes, and navigate regulatory developments to identify opportunities and make informed strategic decisions.

Why Choose 6Wresearch for Healthcare Industry Research?

Strong Healthcare Industry Expertise

  • Deep expertise across key healthcare segments, including digital health, medical devices, medical technologies, clinical diagnostics, precision medicine, robotics and life sciences.
  • Understanding of factors specific to the healthcare industry, such as regulatory approvals, reimbursement, healthcare spending, clinical adoption, patient needs and technology innovation.

Comprehensive Market Coverage

  • Global, regional and country-level research covering market size, demand, competition, pricing, adoption and growth opportunities.
  • Research tailored to specific therapy areas, medical devices, diagnostics, technologies, care settings, customer groups and geographies.

Data-Driven Research

  • Combination of primary research, secondary data and analyst expertise to develop comprehensive market intelligence.
  • Insights based on inputs from healthcare professionals, hospital administrators, distributors, manufacturers, experts and other industry stakeholders.

Customized Research Solutions

  • Research designed around specific business objectives, markets and products, supporting market entry, expansion, product development, investment planning and competitive benchmarking.

Healthcare Industry Client Base

  • Supporting medical device and pharmaceutical companies, life sciences firms, hospital groups, digital health providers, distributors, investors and other stakeholders across the healthcare value chain.

Market Insights & Business Intelligence

  • Market Size & Forecasts – Assess market value, volume, historical performance and future growth potential.
  • Market Opportunities & Trends – Identify emerging opportunities, demand trends, technology adoption and changing market dynamics.
  • Competitive Positioning – Evaluate key players, market shares, product portfolios, pricing and competitive dynamics.
  • Market Entry Potential – Assess market attractiveness, demand potential, entry barriers and regulatory considerations.
  • Strategic Planning – Support expansion, product development, investment decisions and long-term business strategy.

Segments We Cover

Our healthcare research spans the following segments, at global, regional and country level:

  • Digital Health & Telehealth – Telehealth platforms, software and virtual care
  • Medical Devices – Devices used across hospitals, clinics and home care
  • Medical Technologies & Robotics – Advanced medtech, surgical robotics and neurostimulation
  • Clinical Diagnostics – Diagnostic equipment, tests and laboratory services
  • Precision Medicine – Targeted therapies and personalised treatment
  • Life Sciences – Biotech, pharmaceuticals and research tools
  • Holistic & Wellness Health – Holistic, alternative and wellness healthcare
  • Healthcare Infrastructure – Pharma cold storage and healthcare facilities

Our Research Approach

We combine multiple research methodologies to deliver reliable and actionable healthcare intelligence:

Primary Research

Insights gathered through interviews and interactions with industry participants, healthcare professionals, decision-makers, experts, and other relevant stakeholders.

Secondary Research

Analysis of industry databases, company reports, regulatory publications, government data, scientific literature, trade data, and other credible information sources.

Analyst Insights

Our analysts interpret market data, industry developments, competitive movements, and emerging trends to provide meaningful insights beyond raw market numbers.

How the three come together

1
Gather

Primary and secondary inputs are collected in parallel, so interviews can test what the data suggests and the other way round.

2
Triangulate

Where sources disagree, analysts work out why. A figure that can't be reconciled across sources doesn't go into a report.

3
Forecast

Projections run on 6WForecastIQ, which weighs lead indicators alongside time-series and econometric models.

Healthcare Industry: Global, Regional & Country Insights

We provide healthcare market intelligence across global, regional, and country-level markets, helping clients assess market size, demand trends, adoption patterns, healthcare spending, competitive landscapes, regulatory developments, and growth opportunities across key geographies.

Our research can be tailored to specific countries, regions, therapy areas, medical devices, diagnostics, technologies, care settings, value-chain segments, and customer groups based on the client's business objectives.

Global

A worldwide view of the healthcare industry: market size, demand trends and leading international players.

Request the global report

Regional

Countries compared side by side on demand, competition and regulation.

Request a regional report

Country

Local demand, players, pricing and regulation, including markets such as Nepal, Myanmar and Ghana.

Browse all reports

Customize a report around your decision

A published report answers the questions most buyers share. Your board meeting usually has one or two that only apply to you. The analysts who built the original model do the extra work, so added countries, segments or companies line up with the numbers you already have. Typical requests include adding clinician interviews to a device market report, or splitting the forecast by hospital type and region.

More countries or regions

Extend coverage to every market on your shortlist.

New segment splits

Break data down by product, application, price band or customer group.

Named company profiles

Add the specific players you benchmark against.

Interview validation

Have key numbers tested with operators, buyers and distributors.

Survey add-on

Attach fresh customer data to the market model.

Data files and a briefing

Datasets alongside the report, plus a session with your team.

How customization works

1
Tell us the decision. What you're trying to decide, and by when.
2
Agree the scope. An analyst proposes coverage, method and timeline for your sign-off.
3
Research and cross-check. Desk research, interviews and surveys run in parallel and are checked against each other.
4
Delivery and walkthrough. Report and data files, then a findings session with the analysts.
Request a customization

Surveys: hear it from clinicians, hospital buyers and patients

A market model tells you how big the opportunity is. A survey tells you why customers choose you, what they'll pay and what makes them switch.

We run these studies on 6WSurveyIQ, our own survey platform, which handles questionnaire design, respondent management and data quality checks in one place. For business audiences, 6WForum, our executive panel, gives us access to CXOs, operators, distributors and channel partners.

Pricing and willingness to pay

Find the price points where demand starts to fall before you launch a new product or tier.

Conjoint and MaxDiff

See which features, specifications and offers buyers actually trade off against each other.

Kano feature research

Separate must-haves from nice-to-haves before your product team builds them.

Brand health and awareness

Track awareness and perception over time, and measure what a campaign really changed.

Satisfaction and NPS

Net Promoter Score, customer effort and service ratings across your customer base.

Executive interviews

In-depth conversations with hospital administrators, clinicians, distributors and regulators.

Questions Healthcare clients bring to our survey team

  • What stops clinicians from adopting a new device?
  • How do hospitals choose between suppliers?
  • What would patients pay out of pocket?
  • Which channel reaches smaller clinics best?
  • Did our awareness campaign change behaviour?
See how 6WSurveyIQ works

Healthcare consulting

Consulting starts where the report ends. Each engagement is built around one business decision, and stays with you after delivery as markets move.

Is this market worth entering?

Feasibility studies and business plans for new products, plants and markets, ending in a clear go or no-go view.

Feasibility studies and business plans

How should we launch?

Go-to-market plans covering positioning, pricing, partners and the order in which to enter markets.

Advisory and consulting

Who are we really up against?

Ongoing tracking of competitors: how they make money, where they're investing and what they're likely to do next.

Competitor intelligence

How will regulation affect us?

Impact assessments of device approvals, reimbursement and data rules before they hit your plans.

Regulatory impact assessment

Which partners should carry us?

Distribution and partnership strategy across distributors, hospital groups, tender channels and pharmacies.

Channel and distribution strategy

What separates the winners?

The success factors, business models and management practices of the leaders in your segment.

Critical success factors analysis

Healthcare case studies

All case studies
Medtech · Taiwan

What is driving Taiwan's nerve repair market?

The brief
Growth drivers and challenges, using proprietary databases, expert interviews, market modelling and regulatory analysis.
What we found
A projected 8.6% CAGR driven by accidents, ageing and regulatory reform, with neurostimulation devices and biomaterials leading growth.
Read the case study
Digital health · Thailand

Did COVID reshape Thailand's telehealth market?

The brief
Drivers, restraints and opportunities, using our research, primary interviews and forecasting models.
What we found
The market grew at a 10.7% CAGR, fuelled by internet penetration, Thailand 4.0, COVID-19 and an ageing population, with services making up most of the market.
Read the case study
Pharma infrastructure · Taiwan

What is driving pharmaceutical cold storage demand in Taiwan?

The brief
Growth drivers for pharmaceutical cold storage real estate, cross-referencing market data with macroeconomic indicators.
What we found
A projected 7.5% CAGR driven by ageing, biotech growth and pharma localisation, with ultra-low temperature storage emerging as a key area.
Read the case study
Health awareness survey

When does awareness become real behaviour change?

The brief
Large-scale pre- and post-campaign surveys on blood donation awareness, motivation and barriers.
What we found
Eligibility awareness and willingness to donate improved and fear dropped, but knowledge of eligibility stayed limited.
Read the case study

Who we work with

Our clients are spread across APAC, the Middle East, Africa, Europe and the Americas, and every engagement is shaped around the client's own objectives.

  • Fortune 500 companies
  • Government agencies
  • World Bank and Asian Development Bank
  • Private equity firms
  • Technology and telecom companies
  • Manufacturers
  • Industry associations
  • Growth-stage businesses
See our client list

Client testimonials

"Our company successfully entered a new product line with 6Wresearch's support. The research also helped us understand the channel structure clearly."

Senior Manager, Sharp

"We have been working with 6Wresearch for the last two years across product lines and geographies. Reports have consistently helped us define strategy and plan launches."

"We were able to deep dive into the report, and the Chinese competitors database was extremely helpful. We truly appreciate the collaborative approach throughout."

"The report enabled us to better understand the market, and we would be pleased to recommend 6Wresearch within our other business divisions."

"The report was detailed and well-aligned with our expectations, with strong industry-specific analysis and useful insights."

Read all testimonials

6Wresearch in the news

Verified results and media coverage
Forbes Forbes

Used 6W analytics on infrastructure and pharmaceutical industry trends.

Read the article
Bloomberg Law Bloomberg Law

Carried 6W data on market growth and supply chain shifts.

Read the article
Business Standard Business Standard

Featured our analysis of ADAS and AI road safety technology in India.

Read the article
PTI News PTI News

Reported the pharmaceuticals export opportunity flagged in our India Export Attractiveness Tracker.

Read the article

Who you'll work with

You deal directly with the people doing the work, not a sales desk that hands you off. Meet the team

Rajat Kharbanda, Director & Senior Consultant

Leads the firm's custom research and consulting services and helps global clients make business decisions backed by market intelligence.

Healthcare research analysts

Own the reports, market models and company profiles for each segment, and keep them current.

Survey and analytics team

Write questionnaires, recruit respondents and turn raw responses into findings your team can act on.

Consulting team

Takes research through to recommendations and works with your managers on entry, pricing and partner decisions.

Frequently asked questions

Research can help healthcare businesses assess market potential, understand demand and purchasing behavior, evaluate competition, identify growth opportunities, assess distribution channels, and support market entry, expansion and product development decisions.

Yes. Research can be tailored to specific therapy areas, medical devices, diagnostics, technologies, care settings, customer groups, geographic markets and business objectives, subject to project scope and data availability.

Our healthcare practice provides market intelligence across global, regional and country-level markets, with particular strength in emerging countries.

Recent studies include a survey of 1,000 professional display users across eight sectors and a two-phase conjoint study with 1,873 general respondents and 728 vehicle buyers.

Yes. We publish whitepapers that are presented at global industry events, and our analysts speak at those events.

Email sales@6wresearch.com or call +91-11-4302-4305 and we'll send the practice brochure.
6Wresearch Support

Any Query

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Leadership Perspectives from Industry Events

6Wresearch in the News

Thought Leadership and Analyst Meet

Our Clients

Airtel
Canon
Contec
HoneyWell
Kriloskar
Pwc Logo
Samsung
Tata Teleservices

Industry Events and Analyst Meet

Whitepaper

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Tell us the decision you're facing

An analyst from the Healthcare team will reply with the right starting point, whether that's a report, a customization, a survey or a consulting project.